CZ discusses Binance Square's positioning: The integration of social and financial services helps improve user retention and trading activity.

Odaily Planet Daily reported that during the "2025 Year-End Q&A AMA" hosted by BNB Chain, a user asked about the future role of Binance Square, given that many crypto platforms are incorporating social features. CZ responded that the integration of social features with financial products is an inevitable process of business development. As platforms mature, introducing social features helps improve user retention and further stimulates trading activity. When users can discuss trading topics on the same platform, it typically leads to higher trading volume.

CZ also pointed out that the transformation of financial platforms into social platforms faces certain challenges, with significant differences between the two in terms of risk compliance, security principles, and KYC processes. However, he believes that the introduction of financial functions such as payments and cryptocurrency purchases into social platforms will still have a positive impact on the overall development of the industry.