Odaily Planet Daily reports that Bitget has announced the appointment of Ignacio Aguirre Franco as Chief Marketing Officer (CMO). Ignacio has over fifteen years of experience in the technology, fintech, and blockchain sectors, having held senior positions at internationally renowned companies such as Adobe, SAP, Scorechain, and Xapo Bank, possessing extensive experience in global brand operations and user growth.

As CMO, Ignacio's core responsibilities will revolve around the vision of Bitget Universal Exchange (UEX), driving the seamless integration of the CeFi, DeFi, and TradeFi ecosystems to create a diversified financial ecosystem that allows users to "buy all global assets in one place." Simultaneously, he will be responsible for global brand strategy, enhancing user engagement, and optimizing product narratives to accelerate the adoption of Bitget's innovative products such as on-chain trading, stock contracts, and GetAgent, providing crucial momentum for the company's goal of reaching 150 million users by 2026.