Astar Network Receives Strategic Investment from Animoca Brands to Accelerate Development of Web3 Entertainment Ecosystem

Odaily News Astar Network announced a strategic partnership with Animoca Brands, a leading company in the field of blockchain games and digital property rights. Astar provides Japanese and Korean government and enterprise channels and third-party IP resources, and the latter makes a strategic investment in Astar Network to jointly promote the construction of the Web3 entertainment ecosystem.
It is reported that Animoca Brands has invested in more than 540 Web3 projects. This investment reflects its optimism about the potential of integrating Asian entertainment IP with blockchain.
The first phase of the cooperation will see the implementation of two major projects: the Anime ID identity system based on the Moca Network, deployed on the Soneium chain, to achieve a smooth transition from Web2 to Web3 users; the Anime Art Fest digital art platform, which provides NFT development, fan economy operations and other services to IP copyright holders, and will introduce well-known Japanese animation IPs in the first phase.
Astar ecosystem native token ASTR plays a key role in the cooperation, not only as a transaction medium, but also supports ecosystem projects through developer incentive programs.
In addition, the two parties will open up IP resources and plan to jointly launch the "Asian Entertainment IP Fund". With the implementation of Japan's "Web3 Promotion Act", the cooperation between Astar and Animoca Brands is expected to establish a new paradigm for the industry. The two parties plan to complete the on-chain deployment of more than 10 head IPs within 2025, upgrade the Soneium mainnet, and improve network performance.