US supermarket chain Trader Joes sues eponymous DEX Trader Joes, accusing it of trademark infringement

Odaily News The American supermarket chain Trader Joes recently filed a lawsuit against the decentralized trading platform called Trader Joe and its co-founder Cheng Chieh Liu, accusing them of deliberately choosing a name similar to the name of the supermarket. The lawyer claimed that the DEX created a story around the fictional Trader Joe that is closely related to the supermarket brand; in addition, the crypto companys logo also has the image of a Trader Joe wearing a red hat, and the color red is the supermarket brand The main color (the theme color when the DEX was first launched was also red). Trader Joes claims that the cryptocurrency platform is reaping commercial benefits from its supermarket brand and reputation due to similar branding. The supermarket chain is asking for a court order forcing the crypto company to stop using variations of its name in its business operations, and is seeking ownership of the relevant domain names and any other damages determined through legal proceedings. (Blockworks)