Luxury brand Prada launches Aura-based anti-counterfeiting solution

Odaily News Luxury brand Prada launches anti-counterfeiting solution based on consortium chain Aura. Customers can verify the authenticity of goods through digital certificates and view information such as sales and repair records. Brands such as Loro Piana, Louis Vuitton and Maison Margiela have launched Aura-based anti-counterfeiting services. (Bloomberg)