Odaily News: Web3 advertising startup HypeLab has completed a $4 million seed round of financing, co-led by Shima Capital and Makers Fund, with specific financing details yet to be disclosed.

HypeLab aims to leverage on-chain data for personalization and provide advertising services. It was founded by Ed Weng, a former Google product manager with a background in digital advertising. HypeLab also stated that it has helped over 50 companies "acquire new Web3 users." (The Block)