In the Web3 world, the concept of behavioral financialization is reshaping the way value is distributed through reliable behavioral mapping mechanisms and incentive systems. "Participatory financialization" is a deeper evolution, focusing on how to retain people and make them more valuable.

The meme wave is a phenomenon where absurd cultural memes are packaged as liquid assets, creating a social equilibrium through the mobilization of collective emotions. It's a financial experiment in narrative, community, and desire.

Quest不再仅仅是增长工具，更是用户构建链上身份、积累社交资本、捕获早期Alpha的重要途径。它正在重塑流量分配方式与用户关系，成为连接项目与用户的关键桥梁。

在2025年下半年回望，我们从Galxe、TaskOn、Layer3、Zealy等几家头部任务平台，看在数据增长引擎层面，各家都有哪些侧重点和优势。