Starbucks Officially Launches Beta Version of Web3 Rewards Platform "Starbucks Odyssey"

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Summary:

Summary:

- Starbucks launches beta version of "Starbucks Odyssey," an NFT-powered rewards program.

- The platform will add more users in January next year and implement a marketplace that allows trading and purchasing limited edition NFTs.Starbucks Odyssey is the Starbucks coffee chain built on the Ethereum sidechain network PolygonNew Web3 rewards platform

, the platform has officially launched globally. Demand for the platform has been "unprecedented" so far, the company said.

The company did not say how many customers signed up for the waitlist, or how many users gained access this week. However, a Starbucks spokesperson told Decrypt that the company has noticed an "unprecedented level of interest in the Starbucks Odyssey" and that the response from customers so far has been "very overwhelming."

existexistAfter months of previewAfter Starbucks OdysseyFirst announced in September

, which builds on the company's existing Starbucks Rewards program, but now incorporates Web3 elements. Users can earn points for purchasing food and beverages at the store, and can also participate in activities such as quizzes and other digital experiences through the Odyssey mobile app. In addition, the company revealed that it has hired Adam Brotman, co-founder of Web3 loyalty company Forum 3, as a special advisor to Odyssey.

Complete activities and accumulate points to earn users “Journey Stamps,” Polygon-based NFT collectibles. The stamps reflect the history of the 51-year-old coffee giant and can be collected and eventually traded.

The stamps and points also work together to unlock potentially exclusive experiences, like online drink-making classes, events at select roasteries at Starbucks flagship stores, and even trips to the company’s coffee farms in Costa Rica.

In 2023, Starbucks Odyssey will launch an NFT marketplace powered by Nifty Gateway, allowing users to buy and sell their Journey Stamps, as well as purchase limited-edition NFTs created in partnership with Starbucks partners. Funds from the latter NFT sale will be donated in part to charitable causes, the company said.

Starbucks is one of several big brands recently using Polygon for Web3 promotion, in addition to Meta launching NFT on Instagram, Reddit’s NFT avatar has attracted more than 3 million users, and Nike is about to launch a digital clothing platform.Polygon Studios CEO Ryan Wyatt recently spoke with Decryptdiscussed their brand success