São Paulo sues World and Amazon AWS, seeking approximately $47 million in damages
2026-07-23 23:16
Odaily Planet Daily News The São Paulo Consumer Prosecution Office filed a lawsuit on Monday against Tools for Humanity, the company behind World, and its hosting service provider Amazon AWS, accusing them of abusive practices in the collection of consumer biometric data in São Paulo.
The lawsuit estimates that over 400,000 people participated in World's promotional activities in São Paulo. It requests the preservation of all data and metadata related to data collection and a suspension of any payments or benefits related to biometric data collection before the assessment is completed.
The lawsuit seeks to have the relevant activities declared abusive and demands payment of 240 million Brazilian reais, approximately $47 million, to compensate for individual consumer losses. The prosecutor stated that World continued to issue cryptocurrency rewards through in-app transactions after the National Data Protection Authority ordered it to stop in February 2025.
A report from the Iris Parliamentary Investigation Committee stated that World concentrated its promotional efforts in peripheral and high-traffic areas to attract people facing socioeconomic problems into submitting biometric data in exchange for cryptocurrency rewards. The prosecutor also stated that consumers were not informed about the project's economic purpose or the risks associated with processing and storing data on AWS servers.
The lawsuit estimates that over 400,000 people participated in World's promotional activities in São Paulo. It requests the preservation of all data and metadata related to data collection and a suspension of any payments or benefits related to biometric data collection before the assessment is completed.
The lawsuit seeks to have the relevant activities declared abusive and demands payment of 240 million Brazilian reais, approximately $47 million, to compensate for individual consumer losses. The prosecutor stated that World continued to issue cryptocurrency rewards through in-app transactions after the National Data Protection Authority ordered it to stop in February 2025.
A report from the Iris Parliamentary Investigation Committee stated that World concentrated its promotional efforts in peripheral and high-traffic areas to attract people facing socioeconomic problems into submitting biometric data in exchange for cryptocurrency rewards. The prosecutor also stated that consumers were not informed about the project's economic purpose or the risks associated with processing and storing data on AWS servers.
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