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Bitget Launches "Universal Cup" Football-Themed Interactive Tournament with a $250,000 Prize Pool

2026-06-11 11:27

Odaily Odaily reports that Bitget has announced the launch of a global football-themed activity, the "Universal Cup," designed to convert sports spectators into participants through interactive mini-games. Users can select a representative team from 48 participating countries and engage in a penalty shootout challenge that incorporates elements of cryptocurrency, stocks, and CFDs, competing for a total prize pool of 250,000 USDT. During the event, users' individual scores will be tallied into a national ranking, forming a dynamic global leaderboard; even if a user's chosen country is eliminated, they can switch to another country to continue participating. The prize pool will be distributed through daily rewards, leaderboard rewards, lucky draws, and championship rewards, with the event ending on July 19.

Gracy Chen, CEO of Bitget, stated that the Universal Cup combines the atmosphere of global sporting events with the UEX panoramic exchange ecosystem, using gamified interactions to help users intuitively understand multi-asset trading scenarios. Bitget has previously signed an endorsement deal with Messi and is also the multi-regional official partner of La Liga. This event continues Bitget's long-term strategy in sports marketing, driving the synergy between sports narratives and the multi-asset trading system.

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