Stellar CMO: The Crypto Industry Must Move Away from "Get Rich Quick" Narratives and Toward "Get Rich Slow" to Win Mainstream Trust

Odaily – Jason Karsh, the new Chief Marketing Officer of the Stellar Development Foundation, stated that for the crypto industry to achieve mainstream adoption, it must shift from short-term speculation and "hype cycles" toward long-term value creation. He emphasized that "get rich slow" is the key path to building trust.

Karsh pointed out that the industry has long relied on obscure jargon and technical explanations, which have actually widened the cognitive gap with average users. He believes that crypto "peaked too early in the public eye" due to the speculative frenzy, distorting its true value potential. He stressed that the real opportunity lies in rebuilding the global financial infrastructure to enable more efficient value movement and storage. He noted that the Stellar Development Foundation, which has focused on payments and cross-border financial applications since 2014, is now benefiting from the gradual regulatory acceptance of stablecoins and tokenized assets.

Karsh called stablecoins the "first killer app," but acknowledged that there is still a comprehension barrier for the general public, suggesting they be rebranded as "programmable dollars." He stated that the industry's future goal is to facilitate the on-chain movement of trillions of dollars in assets. However, the key lies in rebuilding trust on both the product and narrative fronts, rather than relying on token issuance to drive growth. He concluded that the next phase of crypto growth will come from replacing traditional financial infrastructure, not just speculative cycles. However, in the short term, the industry must still prioritize the foundational stage of "attracting 100 million real users." (CoinDesk)