The approval of the Bitcoin spot ETF has brought the crypto world onto the mainstream stage, but this is only the first step in the globalization of the crypto industry. The follow-up will require the joint efforts of similar exchanges, applications, and all crypto practitioners.

Among them, CoinWs globalization process in recent years has stood out in the increasingly fierce competition among centralized exchanges. As a bridge connecting Web2 and Web3, centralized exchanges play a connecting role in the development of the crypto world. They not only need to ensure users’ product experience and security compliance internally, but also have long-term strategic vision and excellent brand effect. .

Fortunately, CoinW has delivered a satisfactory answer in these six years. In the early days, CoinW occupied a place in the highly competitive CeFi sector with its solid products, excellent security compliance capabilities, and fast currency listing channels.

However, CoinW does not stick to the status quo and actively carries out the globalization process to prepare for large-scale adoption in the encryption industry.

To this end, the following article will analyze how CoinW moves towards globalization on the occasion of its sixth anniversary and gains 20% of the global market in the crypto winter from four perspectives: brand differentiation strategy, product upgrade, compliance and security, and industry insight strategy. User growth.

Brand interaction: CoinW’s psychological resonance with users

Brand

One of the keys to the globalization process is brand awareness. How to create a brand that conforms to the global narrative is a problem faced by all transactions. With its unique international vision, CoinW combines the vitality of sports with the rigor of encryption, and is the first to carry out excellent brand strategic layout in the sports industry.

To this end, CoinW signed the famous football star Pirlo as a global brand ambassador on the occasion of its sixth anniversary. As a world-renowned midfielder, Pirlo is famous in football for his unique global vision and superb football skills. This is also consistent with CoinWs performance in the encryption industry. This move further deepens the CoinW brand into the sports industry.

CoinW also co-launched the Double Legend initiative with Pirlo, spending $3 million to reward fans and users of both parties through social media interactions, trading competitions, and educational programs. This in-depth cooperation aims to enhance the awareness of both parties in their respective fields and promote the popularization of digital assets and blockchain technology.

This is not the first time CoinW has cooperated with the top players in world football. In the past, CoinW has partnered with the East Asian Cup and La Liga, becoming a cryptocurrency exchange that frequently visits major football stadiums, and has attracted global attention. Increased influence.

At the same time, CoinW also launched a month-long 6th anniversary celebration when it officially announced its brand ambassador. This celebration provides users with 6 grand prizes worth one million US dollars, including a new user welcome gift of US$100,000, a trading competition of US$700,000, a 100% winning mystery blind box of US$100,000, and a limited-time follow-up of US$100,000. Single transaction rewards, exclusive live broadcasts and offline parties.

These 6 awards not only reward experienced traders, but also provide beginners with an ideal opportunity to enter the crypto world by allowing users to make their first transactions with the support of CoinW. By the end of the event, the cumulative number of new registered users exceeded 300,000, with a total transaction volume of US$168 billion.

branding

CoinW understands that brand communication not only relies on star power and large rewards. In the crypto world, how to spread industry concepts and how to promote large-scale adoption of the industry is also an important step in global expansion. To this end, CoinW has appointed two people with rich experience in the financial field. Senior executives with extensive experience are responsible for the external voice of the CoinW brand.

Among them, Sonia Shaw is the president of CoinW, and Carmen Tan is the chief communications officer. The two executives have interacted with global audiences through speeches, educational projects and interactive dialogues at top industry summits many times, demonstrating CoinW’s capabilities in the field of cryptocurrency and blockchain. leading position.

Among them, at the Wiki Finance Expo in Sydney, Sonia Shaw shared three methods for CoinW to deal with the security challenges faced by centralized exchanges - self-regulation, including regularly publishing Proof-Of-Reserve reports, changing cold wallet addresses; adopting The user experience of centralized exchanges is combined with the security of decentralized exchanges, as well as continuous user education.

In the same year, CoinW strategically sponsored influential industry events in the Middle East, Australia, Taiwan and Hong Kong, such as Australia’s well-known event ACC, Singapore’s Token 2049 and Japan’s TOKYO WEB3 INFINITY NIGHT event. CoinW allowed users to participate in offline activities Really feel the fun of encryption and CoinWs product philosophy. These deep engagements drive global communication of the CoinW brand.

In addition, in order to accelerate the process of globalization, CoinW is not limited to industry summits, but also actively arranges cross-border activities outside the industry. For example, in August 2023, CoinW will appear on the global fashion indicator media GQ as one of the largest sponsors. 2023 GQ STYLE FEST trend culture festival event, and is also the only representative of the encryption industry. At the same time, CoinW also launched a global charity campaign for stray animals.

CoinWs ability to break through the circle plays an important reference value for other projects in the encryption industry and provides certain guidance for the industrys large-scale adoption.

In-depth development of the industry: multiple tracks to seize the opportunity

The wealth effect is one of the hallmarks of the crypto industry that attracts users, and it is also the most important thing that most people value when choosing an exchange. As a well-known exchange, CoinWs cutting-edge industry insights have also brought leading wealth effects to platform users. Among them, CoinW Research Institute’s currency listing strategy has hit the hot track last year, and launched multiple projects for the first time, bringing a certain wealth effect to its platform users.

Bitcoin ecology is one of the factors that started the bull market. CoinW relies on its unique experience to seize the opportunity for platform users:

● SATS: It is predicted to become the second most popular BRC 20 project, with the estimated market value increasing fifty-fold. The market value of the recommendation was only US$10 million when it was launched, and it has not yet been engraved;

● RATS: The project community is one of the best ecological communities in BRC 20, with many currency holders;

● MICE: Based on the success of RATS, we judged the potential of RATS and estimated that the market value would be at least tens of millions of dollars. The unexpected factor was that Musk tweeted about MICE, which caused the market value to eventually increase by thirty times;

● MUBI: BRC 20 is an ecological project with implemented products, and the products have real demand. It is estimated that the market value will reach several hundred million US dollars after there is real demand for intervention, with the highest market value reaching US$400 million;

● TURT and BSSB: High-quality BRC 20 application projects listed with low market capitalization, with first-mover advantages. The estimated market value is tens of millions of dollars.

MEME token is one of the main driving factors that detonates the market. CoinW has long regarded MEME token as a key research track:

● AiDoge: CoinW launched the AiDoge project three days after its release, and the price increased 20 times a few days later;

● LADYS: Ladys, which was first launched on CoinW, saw an increase of 1000% that night;

● Sponge: The high-profile project Sponge also debuted on CoinW, with the highest increase reaching 548.69%, and the liquidity pool has US$14 million in liquidity;

● Silly Dragon: Silly Dragon (SILLY), the star meme currency on Solana, was also launched online first by CoinW.

According to official data from the CoinW Research Institute, since May, the average meme currency launched by CoinW has increased by an average of 681.37%.

Meme tokens became an iconic gathering place for wealth effects in the crypto community at the end of last year. Being able to judge the development prospects of a meme token requires the exchange’s unique vision.

In addition, CoinW Research Institute also regards GameFi and AI as its development focus in the new year. The unique currency listing strategy is one of the keys to continued user retention.

Product Innovation: CoinW leads the pulse of the future

Global expansion cannot be limited to the surface. The iterative upgrade of products is a key factor for CoinW to retain old users and attract new users. In the field of cryptocurrency trading, excellent exchanges continue to introduce new products, which is the key to attracting users. New functions and innovative products can bring users a new trading experience.

CoinW launched the IEO platform last year to provide investors with a safe, fair, transparent and reliable investment environment while exploring more potential projects. Behind the scenes is CoinWs research team - CoinW Research uses professional analysis tools to conduct in-depth reviews of projects to ensure their quality and potential, and reduce the risks faced by investors, thereby providing users with a healthy investment environment. For example, in FEG’s IEO on CoinW, a pre-sale of 29 million FEG tokens sold out in just two minutes. Currently, the market price of FEG tokens is 53% higher than the subscription price.

This move also demonstrates CoinW’s commitment to security, fairness, transparency, and reliability.

In addition, in order to expand the usage scenarios of digital assets in users’ hands, CoinW launched a VISA-based debit card through which users can pay with cryptocurrency anywhere that supports VISA debit cards. CoinW Card can convert USDT to US dollars in real time, making it convenient for users to conduct transactions. CoinW Card has a variety of preferential policies in the early stages of its launch, including waiving annual fees, recharge fees and activation fees, providing users with a low-threshold experience.

The launch of CoinW Card is part of CoinW’s global expansion strategy. It is understood that CoinW’s debit card network covers more than 50 million merchants in more than 50 countries around the world, promoting the practical application of cryptocurrency.

CoinW is always committed to providing users with a safe, transparent, and reliable trading environment, and continues to launch innovative products and services. With CoinW Card, users can more easily pay with cryptocurrencies, promoting the practical application and promotion of cryptocurrencies.

Protecting the Origin: CoinW’s Compliance Framework and Security Line of Defense

Compliance and security are the guarantees of global expansion, and compliance is the prerequisite for global expansion. The Chief Communications Officer of CoinW once said at the 2023 Global Blockchain Conference: Actively embracing compliance and developing within a suitable legal framework is the only way forward for exchanges and even the entire encryption industry. At the same time, security as a The rigid requirements for exchanges are the cornerstone of promoting the large-scale adoption of cryptocurrencies.

In terms of compliance, CoinW announced in June last year that it had received preliminary approval from Dubai’s Virtual Asset Regulatory Authority (VARA), which will accelerate its development in the Middle East and mark an important step in CoinW’s global expansion strategy. This approval demonstrates CoinW’s commitment to regulatory compliance and provides investors with a safe and secure trading environment. CoinW has obtained compliance licenses in multiple countries and regions, and VARA’s approval will further promote the implementation of its global expansion strategy.

In terms of security, CoinW recently announced the completion of a security upgrade of the platform. This upgrade will integrate the KYA (Know-Your-Address) system into the existing KYT (Know-Your-Transaction) system. This technical upgrade aims to further improve the security of the platform and strengthen the protection of user assets.

CoinW has always prioritized user safety and has taken a series of measures to ensure the security and compliance of the platform. Their risk control department monitors the risks of deposits and withdrawals and suspicious transactions on the chain in real time, and conducts fund traceability to identify potential fraud and money laundering activities. This ability to monitor and identify risks in real time not only protects users’ asset security, but also meets the compliance and risk management requirements of digital asset service providers (VASPs).

This security upgrade not only strengthens CoinW’s risk management capabilities, but also contributes to the platform’s global expansion. The integration of KYT and KYA systems increases the transparency of transactions and ensures that CoinW strictly adheres to regulatory standards in various countries and regions. This further solidifies CoinW’s position as the most secure digital asset exchange and strengthens users’ trust in the platform.

Meanwhile, CoinW announced the completion of a major upgrade to its wallet security system. In this upgrade, CoinW integrates multi-party computing wallet (MPC Wallet) and HyperMate hardware wallet technology to provide users with a higher level of asset protection. HyperMate wallet adds multiple layers of insurance for asset security with its FCC and CE certification, advanced CCEAL6+ security chip and dual-core CPU design.

Light up the crypto asset stage with a unique light

Just as CoinWs sixth anniversary uses Excellent Journey to Explore Cryptocurrency as its slogan, global brand building provides users in traditional fields with channels to explore the crypto industry, while also providing platform users with a robust trading environment.

With its excellent strategic vision, CoinW combines the CoinW brand with sports and has made many attempts to break through the circle of publicity, providing an example for the encryption industry in terms of brand publicity.

The upgrade of products has given CoinW a strong foundation of strength, among which CoinW Card provides a complete payment channel for the globalization process.

Compliance and security are the prerequisites for CoinWs global expansion. Especially in 2023, CoinW received preliminary approval from the Dubai Virtual Asset Regulatory Authority (VARA), which gradually increased its influence in the Middle East.

Unique industry insights bring leading wealth effects to platform users. Facts have proved that CoinW has won many popular tracks in advance.

Looking forward to CoinW’s performance in 2024.