At the end of last year, Sushi's new "chef" Jared Gray disclosed to the outside world for the first time the dire financial situation Sushi is facing.

About the story of that period of time, we are in "The funds are only enough to last for another year and a half. How can Sushi save itself?"and"Sushi "scraping bones to cure poison", can it save itself successfully?"There have been more detailed explanations in the two articles.

All in all, the current self-rescue strategy of the new Sushi team members headed by Jared can be summarized as two tricks: one is to adjust the token economic model, increase the rate of return of LPs, and supplement treasury funds; the other is to adjust product planning and abandon Kashi and MISO , focusing on centralized market making, aggregators, derivatives, etc.

However, in a recent post by Jared on the Sushi Governance Forum, we seem to see another way for Sushi to save himself.

On February 12th, Jared posted on the Sushi Governance Forum about the new organizational unit "Sushi Studios". The content of the post is not complicated,Simply put, it is proposed to form Sushi Studios, an organization that will receive a permanent, royalty-free license to use the Sushi brand and the right to grant other developers the ability to create new products using the Sushi brand.

Jared cited many benefits of Sushi Studios, including helping Sushi DAO to further decentralize, creating a more inclusive ecosystem, etc., but these are not the point,The core purpose of Sushi Studios is only one - to create a new way to expand the Sushi product matrix, which only needs to use the Sushi brand, without the Sushi DAO Treasury funds.

Previously, Sushi’s method of expanding the product matrix was implemented through grants issued by the DAO Treasury. This strategy brought Sushi products such as Shoyu, Kashi, and MISO. However, Jared believes that this approach will objectively limit the ability to innovate, because the starting point of all products is to maintain Sushi's core product (DEX)... Another point that Jared did not mention may be more critical. Sushi is now financially stretched. This approach may It doesn't work anymore.

Therefore, Jared proposed to find a new way to expand the product matrix outside of funding, which is the Sushi Studios mentioned in the post.

Judging from the business model explained by Jared, by authorizing the Sushi brand to the external development team, and providing token subsidies, equity distribution, revenue sharing and other subsidies under appropriate circumstances (it always feels good to listen),The Sushi community, in turn, can benefit from crowdfunding opportunities, airdrop benefits, special token utility, and more through these "deck" projects.

It's hard not to think of the textile giant "Nanjiren" who makes billions a year by selling hang tags...For Sushi, which is currently in deep financial crisis, it may be a bit difficult to come up with real money, but this brand is genuine and well-known in the circle, so it is not an asset on another level.

If we regard the adjustment of the token economic model and the adjustment of (core) product planning as Sushi’s internal fuss, then Sushi Studios and its brand licensing plan can be regarded as a way for Sushi to rely on the outside to save itself.

After all, for most projects, how to promote their own brand through effective marketing will be a difficult problem. Directly applying the Sushi brand may help the project to better complete the cold start, so Sushi Studios’ plan does exist on the demand side Marketing.

The market has gradually warmed up recently, but from the perspective of the secondary market (even just looking at the DeFi sector), SUSHI's rebound is not ideal. It can be seen that the market still has certain concerns about Sushi's current self-help progress. For Jared and other team members, they don't care about face now. It doesn't matter whether the cat is black or white, as long as it can catch the mouse.