Serenity: NVIDIA is the Kingmaker in the ASIC Market, with Players like Marvell Continuously Diverting Broadcom's Market Share

Odaily Planet Daily News Serenity published an exclusive analysis of the AI ASIC market on the X platform, presenting the core view that "NVIDIA is the kingmaker in the ASIC market." It proposed an industry deduction logic, arguing that NVIDIA CEO Jensen Huang is not pleased to see Broadcom monopolize the custom ASIC track. Players such as Marvell, MediaTek, Alchip, and GUC are, with implicit support from the NVIDIA ecosystem, steadily seizing market share originally belonging to Broadcom and taking on more custom chip projects for hyperscale cloud vendors. This landscape is analogous to the rise of emerging cloud service providers last year, serving as an important means for NVIDIA to hedge against the moat built by top-tier cloud vendors' in-house developed ASICs.

Serenity suggested this could be a trading opportunity on a two-year horizon, but this does not constitute investment advice. It also predicted that after 2030, major companies like Google will bring a significant portion of chip design work in-house. It added that NVIDIA has the ability to reshape the valuation of the industry chain, and there have been market expectations that Marvell could potentially reach a trillion-dollar market capitalization.