Bernstein: 2026 FIFA World Cup Expected to Drive Up to $10 Billion in Trading Volume for Prediction Markets

Odaily Planet Daily News: Investment firm Bernstein released a report stating that the expanded 48-team 2026 FIFA World Cup, set to take place in North America, is expected to generate up to $10 billion in consumer trading volume for sports betting and prediction markets, along with over $3 billion in incremental funds.

Bernstein analysts pointed out that this World Cup could be a turning point for prediction markets and online sports betting platforms, accelerating the development of platforms like Kalshi and Polymarket. Robinhood is seizing this opportunity to commercially launch its CFTC-licensed prediction market exchange, Rothera. Institutions such as Binance and Coinbase are also offering World Cup contracts through partnerships. Currently, Spain and France are the top contenders on the Myriad platform. (Decrypt)