谢家印年中述职精华回顾:市场在轮动,资产无边界
- Core Insight: In the first half of the year, Bitget continued to advance its UEX strategy of "trading global assets from one account." By building a product matrix covering US stocks, CFDs, and crypto assets, while strengthening its compliance and security systems, the company aims to solve the market fragmentation between traditional brokerages and crypto exchanges.
- Key Elements:
- The proportion of users engaging in cross-asset allocation has increased by over 10 percentage points compared to last year, indicating significantly improved user acceptance of the "one account" strategy.
- The US stock product matrix has been established, including tokenized US stocks (rToken), direct US stock access, and US stock options. Bitget has become the first exchange to list IPO Prime and US stock options.
- IPO Prime has already listed projects like OpenAI and SpaceX, with maximum returns reaching 48% and 45% respectively, offering ordinary users investment opportunities in early-stage, unlisted assets.
- The CFD segment covers forex, indices, precious metals, and commodities, supporting up to 500x leverage, thus supplementing the trading gateway to the global macro market.
- The platform's security mechanisms have been continuously upgraded. It maintains a user protection fund of approximately $400 million, has published 43 consecutive proof-of-reserve reports, and has intercepted over 150 million malicious attacks.
- In the first half of the year, Bitget distributed over $33 million in user rewards and gave back to the community through platform growth via VIP benefits upgrades (such as the SpaceX airdrop).

During last night's mid-year述职 livestream, Xie Jiayin, Head of Bitget Greater China, conducted a systematic business review for the community users.
From the introduction of the UEX comprehensive trading strategy to the formation of the US stock product matrix; from covering the global macro market via CFD to the continuous upgrade of compliance, security, and user benefits, Bitget has advanced the vision of "Trade Global Assets with One Account" into a product system that users can genuinely utilize.
The following is a summary of the key points from this mid-year review ⬇️ (Disclaimer: This is a summary of the livestream content and does not constitute any form of investment advice.)
1. "Trade Global Assets with One Account" is Becoming a New Consensus
During the livestream, it was disclosed that the proportion of users engaging in cross-asset allocation has grown from less than 1% in the past to over 10%.
This indicates that the boundaries between traditional brokerages and cryptocurrency exchanges are rapidly blurring.
- Traditional brokerages possess compliance, clearing systems, and mature financial infrastructure;
- Cryptocurrency exchanges offer global liquidity, trading efficiency, product innovation, and a more open user experience.
- What Bitget UEX aims to solve is precisely the long-standing disconnect between the two:
Connect global multi-asset classes using one account, one asset system, and one set of risk control capabilities.
In the first half of the year, Bitget accelerated product delivery around UEX: from the strategic release of the UEX whitepaper, to the restructuring of the App experience, to the launch of services like IPO Prime, CFD Copy Trading, rToken, Direct US Stock Trading, and US Stock Options. Bitget is gradually building a product system that connects global assets through a single account.
2. US Stock Product Matrix Takes Shape, Serving Diverse User Asset Allocation Needs
In this review, US stocks were one of the most central keywords.
In the first half of the year, Bitget achieved three significant breakthroughs in the US stock direction:
- First exchange to support Tokenized US Stocks
- First exchange to launch IPO Prime
- First exchange to launch US Stock Options
Currently, Bitget covers a complete product path from US Stock Contracts and US Stock Spot to US Stock Options.
In the US Stock Spot market, Bitget employs a dual-track strategy:
- One track is rToken for crypto-native users: It emphasizes efficiency, composability, and capital utilization, bringing US stock assets into the crypto account system as tradeable, combinable, and usable assets.
- The other track is Direct US Stock Trading for users of traditional brokerages: It supports real holdings, full shareholder rights, and a familiar experience, covering 10,000+ US stock symbols, complete shareholder rights, one-click transfer of positions, and fractional share trading.
This dual-track approach signifies that Bitget's US stock business is no longer just about "adding an asset class" but is focused on serving the real asset allocation needs of different types of users.
3. From IPO Prime to US Stock Options: How is Bitget Expanding Ways to Participate in US Stocks?
If US Stock Spot solves the problem of users participating in the public market, then IPO Prime addresses an earlier stage issue:
Do ordinary users have the opportunity to access the growth phases of high-quality global companies earlier?
In the first half of the year, Bitget's IPO Prime launched two representative projects:
- The OpenAI project achieved a maximum return of 48%
- The SpaceX project achieved a maximum return of 45%
This demonstrates that user demand for high-quality pre-IPO assets is real.
However, Bitget also emphasized that IPO Prime is not a guaranteed return product. Bitget launched IPO Prime not to create a narrative that "everyone can get rich overnight," but to allow more users to see opportunities that were previously circulated only within a small circle, in a more transparent way.
Beyond early-stage asset opportunities, Bitget has also supplemented its strategic tools for the public market.
On July 2nd, Bitget became the first major exchange to list US Stock Options. The initial offering includes over 540 popular underlying assets, with zero commission trading.
The significance of US Stock Options lies in the fact that after users enter the US stock market, their needs do not stop at just "buying" and "selling." More sophisticated traders need tools to express their views, manage risks, and build strategies.
From IPO Prime to US Stock Options, Bitget connects users to high-quality opportunities at an earlier stage on one end, while supplementing strategic tools for the public market on the other.
This means Bitget's US stock product system is evolving from "being able to trade" to "being able to allocate, manage, and execute strategies."
4. CFD Complements Access to Global Macro Markets, Covering Forex, Indices, Precious Metals, and Commodities
Multi-asset trading includes not only US stocks but also the broader global macro market.
In the CFD segment, Bitget already covers major trading instruments such as Forex, Indices, Precious Metals, and Commodities, supporting up to 500x leverage. Leveraging liquidity providers, it offers deep liquidity and a low-slippage trading environment.
If the US stock products help users participate in quality equity assets, CFDs solve the problem of users engaging with volatility in the global macro market.
This is also a crucial component of UEX: users can cover more asset classes and market opportunities with a single account without needing to switch between multiple platforms.
5. Compliance, Security, and Transparency Mechanisms Underpin the Platform's Long-Term Multi-Asset Capacity
When a platform transitions from single crypto trading to multi-asset trading, its underlying capabilities must also be upgraded.
Compliance is no longer just a bonus; it is a prerequisite.
Bitget has obtained multiple regulatory licenses and approvals globally and continues to advance localized compliance efforts in more markets.
In terms of security and transparency, Bitget highlighted two key mechanisms:
- User Protection Fund: Currently valued at approximately $400 million, with a commitment to maintain it above $300 million for the next three years;
- Proof of Reserves (PoR): Has continuously published 43 monthly PoR reports, maintaining a reserve ratio above 100%.
Additionally, Bitget disclosed its full-year security protection data for 2025:
Throughout the year, it blocked over 150 million malicious attack requests; identified more than 13,000 high-risk malicious IPs; handled 18,135 user protection cases; and assisted users in recovering approximately $32.3 million in funds related to security incidents and fraudulent activities.
As UEX carries an increasing variety of asset types, the platform's security capabilities must also upgrade from account security to a complete system encompassing asset security, transaction security, risk control security, and user protection.
6. Over $33 Million in User Rewards, Giving Back to the Community as the Platform Grows
During the livestream, it was disclosed that in the first half of the year, Bitget distributed over $33 million in user rewards through multiple programs, including Launchpool, PoolX, CandyBomb, SpaceX Airdrop, VIP 10 Million Club, and Channel Monthly Salary Plan.
This is not a one-time subsidy but the result of continuously rewarding users as the platform ecosystem grows. Bitget hopes that users are not just contributors to trading volume but also beneficiaries of the platform's growth.
In terms of VIP benefits, Bitget also underwent further upgrades:
In the first half of the year, Bitget distributed SpaceX airdrops worth $620,000 to VIP users and launched monthly new token airdrops, distributing a cumulative $240,000 over six rounds. Additionally, initiatives like the 10 Million Club, exclusive benefits, private invitation-only events, and high-end offline activities continued to advance.
This signifies that Bitget's VIP service is evolving from traditional trading benefits to include:
Asset opportunities + Professional content + Premium experience + Network connections.
In the UEX era, VIP status is no longer just about fee discounts but a comprehensive service system built around high-quality asset opportunities, market knowledge, and long-term engagement.
Conclusion
Judging from this mid-year review, Bitget's core focus in the first half of the year was not simply launching more products, but restructuring the ability to connect global assets through a single account via UEX.
Several main threads are very clear:
- The UEX strategy continues to be implemented, connecting a single account to multiple asset ecosystems including Crypto, US Stocks, CFD, and AI Trading;
- The US Stock product matrix has taken shape, covering different user needs for US stock participation through US Stock Contracts, IPO Prime, rToken, Direct US Stock Trading, and US Stock Options;
- CFD supplements access to the global macro market, allowing users to participate in asset volatility such as Forex, Indices, Precious Metals, and Commodities with one account;
- Compliance, security, and transparency mechanisms are continuously improved, with the protection fund, proof of reserves, and security protection data collectively forming the foundation of user trust;
- User rewards and VIP benefits continue to advance, with platform growth increasingly being returned to users and the community through more reward mechanisms.
To summarize Bitget's direction for the first half of the year in one sentence:
It's not about creating more disconnected products, but about restructuring the ability to connect global assets through a single account.
Markets rotate, assets have no borders.
Through UEX, Bitget is enabling users to participate in the global asset market with lower switching costs, higher capital efficiency, and more transparent security guarantees.


