Binance’s “Super App Journey”: From Crypto to US Stocks, Serving 3 Billion Users Globally

Original｜Odaily ( @OdailyChina )

Author｜Wenser ( @wenser 2010  )

On June 1, Binance officially announced it would offer trading for over 7,000 U.S. stocks and ETFs to non-U.S. users, and plans to launch bStocks, a product allowing users to self-create tokenized stocks, in the coming weeks. Following previous moves such as listing Pre-IPO contracts, event trenches, and prediction market entry points, Binance's focus is rapidly expanding from the crypto market to a global asset pool encompassing traditional financial assets, crypto assets, RWA assets, and commodities.

In this capital feast centered around the AI industry and the U.S. stock market, Binance harbors greater ambitions: starting from crypto, but not limited to crypto. As Binance co-founder Yi He previously revealed, with the goal of "covering 3 billion global users and serving the global public's financial needs," Binance's "10x growth war" will be quickly initiated with the strategy: "Super app equals super entry point."

Transitioning from the top crypto exchange to a global asset and financial super app, industry leader Binance is reshaping users' daily financial experiences through the triple combination of an asset scenario matrix, traditional asset coverage, and AI technology empowerment.

Binance's "All-Asset Scenario Matrix" — The Underlying Logic of the Super Entry Point

For current crypto market users and even global investors, the current investment landscape is undeniably fragmented and highly siloed. Apart from regional differences in regulatory compliance, the main user pain points currently focus on the following areas:

First, asset types are extremely scattered. Traditional financial markets like U.S. stocks, Korean stocks, Japanese stocks, European stocks, and Hong Kong stocks are highly fragmented, with different market access mechanisms and capital capacity. Commodities such as crude oil, natural gas, gold, silver, and precious metals also have price determinations across different markets, leading to fragmented liquidity. As for U.S. stock assets and Pre-IPO pre-market assets, the situation is even more chaotic, with investment platforms scattered across different channels, networks, ecosystems, and platforms, featuring varying thresholds and numerous entry points.

Second, online and offline scenarios are disconnected. The mass adoption of crypto assets has not materialized as hoped, largely due to the difficulty in covering offline scenarios and connecting online-offline liquidity networks. Details like fund on-chain, stablecoin payments, offline consumption, and merchant channel networks have always been weak points for crypto assets. Meanwhile, the exchange between traditional financial assets and the fiat system represents a market gap where online funds can be empowered by offline applications.

Third, there is a gap between investment and living needs. For a long time, constrained by the disconnect between the banking system, traditional financial markets, and the crypto market, it has been difficult for individual investors to balance investment assets and living assets, making smooth exchange and convenient use between the two challenging. It's no wonder many people self-deprecatingly say, "mending life's clothes while throwing money away in stocks/crypto." This current situation is not only detrimental to user consumption but also lacks the returns from asset management, diversified allocation, etc.

In response to these issues, Binance, with over 300 million users, gives a direct answer: "Binance provides whatever users and the market need."

Looking at Binance's main website, mobile app, wallet, and other entry point products, it has formed a TriFi (Three-Finance) matrix covering TradFi, CeFi, and DeFi assets:

• Asset Coverage: Binance has opened its proprietary U.S. stock investment entry point, allowing global investors to invest in traditional financial assets (including U.S. stocks, Pre-IPO pre-market assets, commodities like crude oil/gold), purchase crypto assets and stablecoins, and exchange fiat currencies.
• Scenario Coverage: Leveraging its existing payment network and fiat-stablecoin exchange system, Binance's Binance Pay and Binance Card systems support users in online transfers, payments, and investment trading, while also meeting offline living consumption needs, covering various online and offline scenarios.
• Ecosystem Closure: Through this "super entry point," diverse assets including crypto assets, traditional financial assets, RWA assets, and commodity assets are seamlessly integrated, allowing users to conduct one-stop trading and allocation according to their needs, covering the full lifecycle of user services. While ensuring openness, richness, and user stickiness, it achieves an "ecosystem closed loop of fiat-stablecoin/crypto assets-global assets-wealth management-consumption."

Binance's Full-Spectrum Product Matrix: From RWA Assets to Tokenized Securities Markets to Prediction Markets

It is evident that Binance's strategic goal is no longer limited to "covering more users with crypto assets." Instead, it has shifted focus to global financial inclusion and asset coverage, creating a super entry point through a super app, truly making finance serve users' lives and assets serve users' daily needs, rather than being mere speculative tools. This aligns with the grand vision Binance co-founder Yi He previously mentioned at the Hong Kong offline conference: "The AI singularity has arrived; Binance aims to serve 3 billion people globally."

Based on the concept of the all-asset scenario matrix, Binance's super entry point barrier is gradually being solidified. This is evident from recent data on its TradFi contracts and Pre-IPO pre-market activity.

TradFi Contracts and Tokenized Assets Listed on Binance: The Window to Traditional Finance Is Being Forcibly Opened

According to CoinDesk data, after Binance listed its first Pre-IPO perpetual contract—SpaceX pre-market assets—on May 21, its market share quickly exceeded 60%, reaching approximately 65% on May 27. In the 7 days following the listing, daily trading volume exceeded $100 million on 4 days. From this single popular data point, it is clear that Binance still possesses a dominant ability to attract and retain liquidity when introducing TradFi assets.

Furthermore, from the data on the TradFi perpetual contract market, Binance remains the leading player in this track:

• In the past two months, Binance's overall market share in the TradFi perpetual contract market remained around 45%-60%, ranking first in a market with a current daily average size of approximately $7 billion. Commodities accounted for up to 65% of total monthly trading volume in the TradFi market, of which Binance's market share exceeded 60%.
• On the Binance platform, since the launch of TradFi perpetual contracts on January 28, 2026, trading volume has grown from approximately $563 million to about $8.5 billion over the past 7 days, covering over 20 underlying assets, with overall volume growing approximately 15 times and continuing to expand. As Micron Technology's market cap surpassed the $1 trillion mark, the trading volume of the MU/USDT perpetual contract on the Binance platform once approached $1.6 billion, triple its previous peak.

The successive launches of the SpaceX Pre-IPO perpetual contract, OpenAI Pre-IPO perpetual contract, and Anthropic Pre-IPO perpetual contract signify that Binance has broken down the "high wall of assets" that previously stood before crypto users. It provides a "super entry point" for crypto traders, derivatives users, retail investors seeking Pre-IPO exposure, and users focused on traditional financial markets to share in the era-defining dividends of traditional financial markets, thereby deeply connecting the U.S. stock market, commodity market, and crypto liquidity.

Yesterday, Binance announced the launch of its U.S. stock trading product, which is also a key component of this strategy.

According to official sources, this product provides direct access to the underlying assets of U.S. stock brokerages, offering non-U.S. investors zero-commission trading opportunities for over 7,000 stocks and ETFs; the minimum investment amount is $5, and users can purchase using cryptocurrencies like USDC, USDT, and BNB; dividends are automatically deposited into the account; trading hours are from Monday to Friday, with 7x24 access. The trading is supported by brokerage Nest Trading, while broker custody and dividends are handled by the New York-based company Alpaca.

Additionally, Binance plans to launch "bStocks" based on BNB Chain, allowing users to convert their held stocks into tokenized assets circulating on-chain for instant settlement and potential DeFi scenarios (such as lending and liquidity provision), further bridging traditional equity and on-chain assets.

Looking more closely, Binance's move here serves three purposes, not just short-term fee income, but more importantly in the medium to long term:

First, it aims to secure key pricing power over high-quality assets. By price anchoring Pre-IPO assets, Binance will become a "pricing benchmark" for numerous high-quality assets, enabling institutional and individual users to gauge market sentiment and price trends for various assets before their IPOs.

Second, it aims to attract comprehensive capital liquidity. Through this super entry point, TradFi capital and crypto market liquidity will further achieve deep convergence. The former can participate in the crypto ecosystem layout in the form of stablecoins and crypto assets, while the latter can be injected into high-quality, screened assets from traditional financial markets, further broadening the liquidity base of the Binance platform.

Third, it aims to drive massive user adoption. By covering U.S. stock assets and high-quality pre-market assets, Binance can meet the diverse investment and consumption needs of global users through a single super app, allowing people to flexibly allocate funds, adjust investment positions, and enjoy resources like wealth management or early pricing. While expanding the scale effect, this will lead a new wave of explosive user growth.

In summary, by leveraging "single high-quality assets" to unlock the "entire traditional financial market," Binance's asset layout has not only achieved its own "super entry point role upgrade" but has also further broken down the platform's original asset boundaries, accelerating its transformation into a comprehensive financial platform.

Binance's "AI Key" — The Intelligent Engine Driving the Super App

If the layout of the all-asset matrix provides greater "breadth" for Binance's liquidity market, then AI serves as the "intelligent engine" that endows Binance with the "market depth" required to become a "super app."

Currently, Binance's AI landscape mainly includes the following three core applications:

Trading Front: Binance AI Pro facilitates users in automating strategies using AI tools and AI Agents, supporting real-time trade execution, and enabling isolated and decentralized management of fund sub-accounts. This improves trading efficiency while meeting users' needs for sophisticated trading strategies.

Security Front: Building on existing risk control management systems, Binance has systematically upgraded security with AI technology. According to reliable data statistics, since 2025, Binance's AI security risk control system has cumulatively prevented over $10.5 billion in potential fraud, achieving significant results in areas like preventing asset phishing and AI deepfakes. This has safeguarded the personal assets of millions of users from loss.

Compliance Front: As a leading industry exchange, Binance's efforts in regulatory compliance have always been evident. In the AI era, Binance has leveraged AI technology to build a comprehensive "AI compliance system." For numerous tokens, Binance launched an "AI Token Report" feature for users to check project risks. In terms of AML (Anti-Money Laundering) compliance, Binance uses AI to enhance transaction monitoring, anomaly detection, and generation of suspicious activity reports. Additionally, approximately 80% of security attacks against Binance involve some form of KYC fraud, and AI serves as a key defense layer in its compliance system.

Thus, with the help of AI large models and application tools, Binance has achieved full-chain security management, covering aspects from research, decision-making, execution, to risk control. This significantly enhances user experience and platform security while solidifying the platform's foundation in asset management and risk control.

Driven by AI technology, Binance's "super app" will be more secure and retain users better, continuously focusing on areas like personalized recommendations, risk alerts, and user-friendly operations.

Conclusion: The Era of Super Apps Has Arrived; Binance is the Super Entry Point

Currently, leveraging multiple advantages including a base of 300 million users, an all-asset scenario matrix, entry points to traditional financial market assets, and an AI-driven safety engine, Binance already possesses the foundational conditions to become a new-generation super entry point. Its ultimate vision of becoming a global comprehensive financial platform is within reach.

With the deep integration of traditional financial assets and crypto assets, and the rapid development of 7x24 trading, Binance, possessing a certain first-mover advantage, has become the "first mover in the super entry point era."

From the moment Binance chose to proactively seek change and embrace U.S. stock assets and the traditional financial market, its vision to "Exchange The World" has been gradually transforming from an ideal into reality. The Binance platform itself will also evolve from a singular trading tool into an indispensable "super financial app" for the next 3 billion users.

More assets, one-stop entry point – this is Binance's answer to the times, and also the challenge of the era that the global financial market presents to all leading players.

As the "top crypto exchange," Binance is undoubtedly the one to lead.

References:

A More Inclusive Path to a Financial Future

The Super Entry Point: Convergence of TradFi, CeFi, and DeFi on Binance

Yi He: The AI Singularity Has Arrived; Binance Must Serve 3 Billion People

Data: Since 2025, Binance's AI Security System Has Protected Over $10.5 Billion in Assets