Gate App undergoes a complete overhaul and upgrade: reshaping product perception with an international visual identity and brand experience.

Against the backdrop of the evolving crypto industry and increasingly diverse application scenarios, the role of trading platforms is undergoing profound changes—from a single trading portal to a comprehensive hub for asset management, on-chain life, and ecosystem interconnection. Based on this trend, Gate.io, a leading global digital asset platform, announced a major upgrade to its mobile app, now updated to version v8.0 and above. The new version features a completely revamped international visual identity and brand experience, marking a further step forward for Gate.io in terms of global user experience.

From Tool Interface to Brand Entry Point: A Perceptual Leap Brought About by International Visuals

The biggest change in the new Gate App comes from a comprehensive improvement in the visual experience. The interface layout is clearer, and the core function entry points are more focused. Users don't need to readjust; they can immediately feel that the operation path is shorter and the information is more organized. Whether it's trading, asset management, cross-chain transfers, or accessing Web3 ecosystem modules, users can find the content they need in a more intuitive way and achieve a faster operating pace.

The visual language has also been unified and upgraded: cleaner color schemes, softer animations, and a clearer hierarchical structure, making the overall user experience lighter, more immersive, and less distracting. The homepage before login adopts a branded visual presentation for the first time, showcasing an international promotional video in collaboration with the Red Bull F1 team, allowing users to feel the brand's energy and sense of speed from the very first second upon entering the app. For new users, this series of upgrades means a lower learning curve; for existing users, it represents a leap from a tool-like interface to a product experience with brand recognition and international appeal.

Performance and user experience go hand in hand: Speed is not only used for trading, but also for operations in multiple scenarios.

The upgraded app features underlying optimizations in response speed, animation quality, data refresh, and multi-scene switching. For high-frequency trading users, this translates to faster order placement, portfolio adjustments, and market data viewing. Through intelligent caching and concurrent processing architecture optimizations, the app maintains low latency even during network congestion or periods of significant market volatility.

Gate stated that the new version significantly improves the execution efficiency of critical operations in highly complex scenarios, ensuring a stable user experience even during peak periods. For users, this improvement in underlying performance not only means a faster operating pace but also provides more reliable support for decision-making under high-pressure market conditions.

Branded entry experience: Unified interface structure and optimized complete user path

At the interaction architecture level, the new Gate App has restructured its overall product structure with the user journey at its core, and formed a more complete integrated experience framework through a unified brand expression. The transitions between pages are more natural, and the information organization logic is clearer. Whether browsing, operating, or jumping, it can maintain a stable rhythm and predictable feedback, reducing the cognitive burden on users in complex scenarios.

After logging into the app, users can switch more smoothly between major modules such as spot trading, contracts, market data, and asset management. The reading flow is clearer, and the layout of buttons, labels, and interactive elements has been adjusted to suit the usage preferences of international users. This makes various operations easier to understand and access in different screen sizes and usage scenarios, resulting in a more intuitive, coherent, and highly predictable overall experience.

As the digital asset industry matures, the product value of trading platforms is shifting from a "feature set" to a "unified entry point for assets, identity, and brand experience." This upgrade to the Gate App not only improves efficiency but also strengthens overall brand identity, allowing users to experience a consistent brand language and product tone across different scenarios. In the future, Gate will continue to advance the development of global experience standards, making the use of digital assets simpler and clearer, and reflecting a more modern, international brand image.

The new version of the Gate App is now available on major app stores, and users can also download and experience it from the official channel (https://www.gate.com/appdownload). As the platform continues to advance the integration and upgrading of its products and brand, Gate is gradually building a key pillar for its next stage of growth, laying a solid foundation for long-term development and global expansion.

About Gate

Founded in 2013 by Dr. Han, Gate is one of the world's leading cryptocurrency trading platforms. The platform serves over 47 million users and supports trading in more than 4,100 crypto assets. As an industry benchmark, Gate was the first to achieve 100% proof of reserves, and its ecosystem encompasses diverse services such as Gate Wallet and Gate Ventures.

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Disclaimer :

This content does not constitute an invitation, solicitation, or recommendation. You should always seek independent professional advice before making any investment decisions. Please note that Gate may restrict or ban all or part of the service from restricted regions. Please read the User Agreement for more information, link: https://www.gate.com/zh/user-agreement .