In this interview, BitMarts new CEO Nenter (Nathan) Chow shared the key factors in the transition from traditional finance to Web3, and how to use traditional finance background to strengthen the core competitiveness of the BitMart platform. In addition, he also introduced the platforms strategic plans in terms of technological innovation, global market layout, community building, etc., and discussed the industry trend of the integration of AI and blockchain.
1. You have more than 17 years of experience in traditional finance. What are the key factors that prompted you to move from traditional financial institutions to the Web3 field?
My motivation to move from traditional finance to the Web3 space stems from a deep belief in the transformative potential of decentralized technologies to reshape the global financial system. During my 17 years in investment banking at institutions such as JPMorgan Chase and MUFG, I witnessed the strengths of traditional finance - scale, structure, and institutional trust, but also its limitations, such as barriers to financial inclusion. Web3, based on blockchain, offers a paradigm shift: a decentralized, transparent, and accessible framework that empowers individuals and communities around the world.
The opportunity to connect these two worlds was particularly appealing. My experience in leveraged finance, MA, and debt capital markets gave me a deep understanding of capital flows and institutional needs, which are critical to driving scaled adoption of Web3. The vitality of the Web3 ecosystem and its potential to democratize finance inspired me to transition. Joining Animoca Ventures allowed me to dive deep into this space, connect with innovators and governments, and now, as Global CEO of BitMart, I am committed to using my expertise to build a bridge platform to the new financial frontier.
2. As a former partner of Animoca Ventures, how does your investment experience influence the strategic vision of BitMart’s future development?
My experience as a partner at Animoca Ventures has profoundly shaped BitMart’s strategic vision, which is to focus on ecosystem building, strategic cooperation and global connection. During my time at Animoca, I led global expansion and cultivated relationships with top project founders and investors, striving for premium investment shares (such as becoming the only Asian venture capital fund in Monad’s capital table). This experience highlights the value of connecting regional ecosystems (especially Asia and the West) to unlock unique opportunities.
For BitMart, I envision a platform that not only facilitates transactions, but also becomes the cornerstone of the Web3 ecosystem. My investment background has driven a strategy of promoting innovation through strategic alliances, such as partnerships with Paxos and Banxa, and supporting emerging projects through Launchpad. In addition, working with web3 support and accelerator programs in the MENA region has shown that working with governments and accelerators can effectively drive adoption. My goal is to make BitMart a trusted partner for institutional and retail users, empowering the global community through cutting-edge technology and localized engagement.
3. How would you define BitMart’s positioning in today’s highly competitive exchange market? What are its core competitive advantages and differentiation strategies?
BitMart is uniquely positioned as a global user-centric platform that connects traditional finance with the decentralized future, serving 10 million users in over 200 regions. Our core competitive advantages lie in a strong security framework, technological innovation, and localized engagement. As founder Sheldon Xia emphasized, security is the cornerstone of operations - building a multi-layered defense system through hybrid wallets, multi-signature technology, and partnerships with Fireblocks and Cobo to ensure user trust (which is critical in the current market).
The differentiated strategy focuses on user empowerment and community building. The staking voting mechanism (users stake BMX tokens to influence the listing of new tokens) enhances user engagement. In addition, our third-generation trading system processes 80,000 orders per second with a latency of only 2 milliseconds, setting the industry standard for speed and reliability. Unlike one-size-fits-all exchanges, BitMart supports 90 fiat currencies and 11 languages, ensuring a localized experience in regions such as the EU, the Middle East, and Latin America. By combining global coverage with customized services, BitMart has become an innovative and inclusive platform.
4. In your opinion, what is the most critical strategic goal of BitMart in the next stage?
BitMart has three key goals for the next phase: technological innovation, global expansion, and community empowerment. First, we prioritize the integration of AI and blockchain to redefine the trading experience, and plan to launch intelligent analysis and automation tools in 2025 (as emphasized by the founder). Second, we will strengthen our presence in mature markets and high-growth regions such as the Middle East and Latin America, and expand our influence through localized strategies and partnerships. Finally, we are committed to converting users into active participants through programs such as the decentralized wallet strategy (scheduled to be launched in the third quarter of 2025) and “staking voting.” These goals are consistent with our mission to build a sustainable and inclusive crypto ecosystem that empowers global users while maintaining security and innovation advantages.
5. Could you elaborate on BitMart’s latest global growth strategies, such as the “Slippage Protection Program” and the “Global Community Partner Program”?
BitMarts latest global growth strategy reflects our commitment to empowering users and community engagement. The Slippage Protection Program is designed to deal with trading uncertainties. If the slippage exceeds 0.05%, users will receive USDT compensation within one hour to ensure confidence in volatile markets. This move strengthens our user-first brand image, prioritizing transparency and reliability.
The Global Community Partner Program promotes decentralized participation by empowering local ambassadors to host events, share insights, and participate in platform building. We have strengthened the global-local balance by supporting nearly 100 offline events in Asia, Europe, and South Africa. These initiatives enhance BitMart’s brand image as an innovative exchange that listens to the community, which is consistent with our vision of building a free and sustainable crypto ecosystem.
6. How is BitMart’s “Slippage Protection Plan” different from similar mechanisms in the market?
BitMarts Slippage Protection Program stands out for its speed, transparency, and user-centric design. Unlike mechanisms with complex processes or delayed compensation, our program compensates users in USDT within one hour when slippage exceeds 0.05%, ensuring instant resolution. This rapid response combined with clear standards sets a new benchmark for trading trust. In addition, the program is seamlessly integrated into the third-generation trading system, leveraging high throughput to monitor and respond to slippage in real time. By prioritizing user confidence over operational efficiency, BitMarts Slippage Protection is a proactive solution in a competitive market.
7. What are the core considerations and goals of launching the “Ace Trader Program”? How does BitMart attract and motivate top traders?
The Ace Trader Program is designed to attract top traders through industry-leading incentives and a competitive environment. Key considerations include meeting the needs of high-volume traders for profit enhancement and recognition, while also aligning with BitMarts mission to drive trading innovation.
To attract top traders, we offer advanced tools such as the third-generation trading system (ultra-low latency and high throughput are essential for professional trading), and incentivize participation through exclusive benefits such as premium market insights and personalized support. By combining cutting-edge technology with generous rewards, the Ace Trader Program solidifies BitMart’s position as the preferred platform for elite traders worldwide.
8. How does BitMart balance the consistency between decentralized community building and brand image?
BitMart ensures cultural relevance in diverse markets such as MENA, LATAM, and the EU by empowering local ambassadors to host events and collect feedback through the Global Community Partner Program. To maintain brand consistency, we set clear guidelines for ambassadors, emphasizing the core values of security, transparency, and innovation proposed by the founders. Regular training, unified communication channels, and brand materials ensure consistency with the BitMart identity. For example, the staking voting mechanism strengthens the user-centric brand in community participation. By combining localized empowerment with a unified vision, BitMart has built a cohesive brand image that resonates with users around the world.
9. Based on your experience working with Web3 support and accelerator programs in the MENA region, how do you view the differences in the development of the Web3 ecosystem in different regions around the world?
Collaboration with web3 support and accelerator programs in the MENA region reveals regional differences in the development of the Web3 ecosystem. In the Middle East, government-led initiatives promote innovation and compliance cooperation by developing policies, standards, and interoperability frameworks, prioritizing institutional integration and public-private partnerships to foster fertile ground for Web3 innovation.
In contrast, North America and Asia rely more on private sector innovation - the West builds ecosystems with venture capital and grassroots projects (such as Animoca Ventures competitive transaction into Monads capital table), while Asia has an advantage with dense developer and user networks. For BitMart, this means working with governments in the Middle East and North Africa to drive scale, using venture capital networks to acquire projects in the West, and activating communities in Asia to accelerate adoption, ultimately achieving a balanced global strategy.
10. How do you personally view the integration of AI and blockchain technology? What plans or initiatives does BitMart have in this area?
I believe the convergence of AI and blockchain will revolutionize finance by improving efficiency, transparency, and personalization. AI’s predictive power combined with blockchain’s decentralized trust can optimize operations, improve risk control, and provide customized experiences. As the founders stated, AI integration is a key focus in 2025, potentially connecting digital assets with traditional finance.
BitMart is actively exploring this integration, and plans to launch AI-driven smart analysis, automated trading tools, and personalized investment strategies in 2025. Our BitMart Research Report emphasizes the role of AI agents in optimizing DeFi and DAOs, positioning AI as key to Web3 infrastructure. By investing in these technologies, BitMart aims to lead the industry and provide intelligent solutions that empower the global community.
11. How do you evaluate the current trend of the cryptocurrency market? What industry trends will you pay most attention to in the coming year?
The cryptocurrency market in 2025 is marked by the maturation of regulatory frameworks, the growth of institutional adoption, and the convergence of technologies. Stablecoins are becoming mainstream payment tools (such as our global dollar network in partnership with Paxos), and real-world asset tokenization and metaverse integration are also unlocking new opportunities, which are consistent with BitMart’s vision of connecting the digital and real economies.
I focus on three major trends: the integration of AI and blockchain (driving smart trading and governance), regulatory clarity in markets such as the EU (supporting large-scale operations), and the rise of meme-driven ecosystems (such as BitMart Researchs analysis of the BNB chain). We will maintain BitMarts leading position in the industry through technology upgrades, global expansion, and community-driven initiatives.
