Panama, June 2, 2021 - The Metaplex Foundation, founded by Everstake with strategic support from Solana Labs and FTX, announces the launch of Metaplex (https://www.metaplex.com), an NFT marketplace and decentralized NFT minting And the agreement on the auction chain. Powered by the Solana blockchain, the Metaplex protocol and application framework provides critical infrastructure for the Metaverse, giving creators, artists, and brands the tools to easily launch custom, community-facing NFT marketplaces. Through decentralized auctions, Metaplex transforms creators into traditional middlemen. Artists can launch their Metaplex store as easily as they can on a Wordpress website without needing to understand underlying smart contracts or blockchain coding.
The Metaplex Foundation also announced the launch of the protocol’s governance token, $META.Grammy award-winning artist RAC (https://rac.fm/), community and creative studio Street Dreams (https://www.streetdreams.co/) and CryptoKickers (https://www.cryptokickers.com/ , an NFT-based wearable brand that creates custom footwear for the Metaverse), has been revealed as a creative partner to launch an NFT marketplace powered by the Metaplex protocol."In the NFT market, Metaplex will serve as Shopify's place in commerce, but it goes one step further and cuts out the middlemen," said Grammy-winning artist RAC. Rather than extracting value from our community.” RAC’s marketplace ONO will host its first promotional event with BLOND:ISH on June 3rd.Auctions and sales in the Metaplex marketplace run on the Solana blockchain, ensuring NFTs are portable and interoperable. Among them, the NFT minted by Metaplex is stored on Arweave (Arweave is a new type of storage protocol, and users can store data permanently by paying a fee once). This on-chain programming means creators have direct access to sales and performance data, and automatic payments to creators. Through a comprehensive management interface, creators can access detailed analysis of revenue and bidding activity."We are huge fans and supporters of the Solana technology," said Joey Flynn and Thomas Dimson, co-founders of CryptoKickers. A marketplace for custom NFT creation and resale."

Unlike other NFT marketplaces, Metaplex's auctions and pinned listings happen entirely on-chain, meaning sellers and buyers don't need to trust a central authority. Metaplex's unique design allows perpetual royalties to be hardcoded into NFTs, ensuring creators always get rebates on secondary sales."The Street Dreams community was built on a collective intelligence mission to provide a supportive ecosystem for artists and creators around the world, especially those who are underrepresented and underresourced," said Steven John Irby, co-founder of Street Dreams (aka Steve Sweatpants) said, "The Metaplex Protocol enables us to bring disruptive technologies like NFTs to our creative community, and we look forward to bringing together millions of artists on the road to art and entertainment through the launch of Street Dreams Cafe." A journey into the future of photography."

"NFTs present a real opportunity for artists to create and capture more value than ever before, and we see an opportunity to address existing challenges and barriers to entry that many currently face." Solana Raj Gokal, Labs COO and Strategic Advisor to Metaplex, said, “Building on the Solana protocol and Arweave, Metaplex can significantly reduce minting and transaction fees. Better serving creators and their communities helps accelerate the pace of innovation we're seeing in the space. These launch partners are part of a pipeline that includes influencers, sports brands, comic book artists, and others looking for more NFT distribution channel with great control and flexibility."Beyond digital assets, Metaplex provides a compelling starting point for rebuilding centralized payment and e-commerce systems. To that end, decentralized wireless protocol Helium will auction off NFTs that represent ownership of physical hotspots that provide access to its network. All proceeds from the auction will be donated to COVID-19 relief organizations. Metaplex enables them to launch custom decentralized auctions in a day."Metaplex allows us to auction off Helium hotspots without any intermediaries, and by combining low transaction and platform fees with a graph application framework, Metaplex is the only protocol that does this. It also ensures that nearly all proceeds go directly to for charity," said Ahbay Kumar, chief product officer at Helium.Infrastructure partners announcing integration of the Metaplex protocol and application framework include FTX (https://ftx.com/), a cryptocurrency exchange built by traders for traders, and Audius (https://audius.co/ ), a decentralized music streaming and sharing platform dedicated to putting power back in the hands of content creators.After Metaplex goes live, FTX will introduce FTX Pay into the Metaplex store. At that time, users of credit cards or cryptocurrencies held in FTX can make payments. Audius will expand its collection functions, including buying, selling and displaying Metaplex NFT, as well as applications Audius' recording casting solution."When I first saw the vision for Metaplex, I immediately understood that Audius had to be part of the broader Solana ecosystem," said Audius co-founder Roneil Rumburg, "The current NFT metadata, casting, and interaction standards are very loose and mutually exclusive. are incompatible with each other. Metaplex is an ambitious attempt to standardize NFTs in the Solana ecosystem under highly consistent and clearly specified standards. If the members of the ecosystem can unite and make it successful, this foundation will ultimately allow NFTs to The vision of LEGO bricks and composability of NFT tools becomes a reality.”Metaplex is completely open source, allowing anyone to develop their own plugins and add new features, such as credit card payments or authenticity verification via creator digital signatures, Twitter accounts, or third-party tools.The Metaplex Protocol is a license-free open-source project that will be freely available to developers and creators starting June 3. To develop on Metaplex, visit: https://www.metaplex.com or contact build@metaplex.com.
Metaplex is a permissionless on-chain protocol that supports the native buying, selling, and auctioning of non-fungible tokens (NFTs) on the Solana blockchain. Metaplex is an independent NFT marketplace platform that drastically reduces minting and trading fees. By combining on-chain protocols, open source application frameworks can be fully customized, self-hosted and extended without going through a centralized authority. Please visit: https://www.metaplex.com/ to develop on the Metaplex platform.
About the Metaplex Foundation
The Metaplex Foundation is committed to ensuring the long-term sustainable development of the Metaplex protocol and application framework.
Solana is the best performing blockchain in the world. It gives developers confidence for long-term development by providing predictable scaling without compromising security or composability. Solana's performance is primarily driven by intra-shard parallelism (capable of processing thousands of smart contracts simultaneously) and proof-of-history (an innovation in distributed timing that unlocks low-latency, sub-second finality in global state). Please visit https://solana.com/ for more information.
RAC is a Grammy-winning recording artist from Portland, Oregon, and co-founder of 6 agency, the first agency to focus solely on non-functional music creation. The project was originally founded in 2007 until recently releasing its first album on Ethereum in 2017. The $TAPE token (the first tokenized ultra-limited tape cassette) has become the most expensive cassette in the world. Launched in Fall 2020, the $RAC token is a fan club based social token that aims to create a new paradigm for creative ownership directly between artists and the community.
Founded in 2014 in New York City and Vancouver, Street Dreams is an online community, print publication, and full-service creative studio that has attracted millions of people since its inception.Through its unique minimalist canvas, from print to social media, to curated imagery spread across the globe, Street Dreams inspired the creative community generating over 12 million hashtags for its popular #streetdreamsmag. When SDM launched as a quarterly print publication with a focus on crowdsourcing photography talent online and bringing the global community offline through magazine releases, gallery exhibitions, and mixed-media art shows, the movement went global, with Street Dreams starting in a new Realm (currently mainly in Tokyo) to take root.To date, Street Dreams magazine has independently produced and published 13,000 print copies in 15 editions since its inception, and creative studios have collaborated and created original works with Nike, HBO, Apple, Sony, and more.
Audius is a digital streaming service that connects fans directly with artists and exclusive new music. It's achieved in a completely decentralized way: Audius is owned and operated by a vibrant open source community of artists, fans, and developers around the world. Audius empowers artists to share never-before-heard music and monetize directly from streaming. Developers can build their applications on Audius, gaining access to one of the most unique audio catalogs in existence. Founded in 2018 and backed by an all-star team of investors, Audius currently serves millions of users each month, making it one of the largest crypto apps of all time. Learn more at https://audius.co.
More about Street Dreams Cafe
Street Dreams Cafe is the next frontier for Street Dreams Magazine. With a mission to empower creatives and defend artistic integrity, the project uses today's most dynamic technologies to create standards in photography and brings together world-class artists, cultural institutions and businesses to create a better ecological creative community.
CryptoKickers is an NFT-based wearable brand dedicated to designing "new world footwear". They have sold hundreds of pairs of one-of-a-kind shoes through their website (http://www.cryptokickers.com/), including the release of their first virtual signature shoe collection in partnership with NBA veteran Wilson Chandler. CryptoKickers is the first brand of MetaGear, a veteran design firm that produces wearables and items for the Metaverse.
Helium developed the world's first decentralized wireless network, which simplifies connecting devices to the Internet by rewarding any participant who becomes a network operator. Helium Network was co-founded by Shawn Fanning and Amir Haleem, and has received capital support from GV, Khosla Ventures, Union Square Ventures, Multicoin Capital, FirstMark, and Marc Benioff, and is now live in more than 5,000 cities in North America, Europe, and Asia. Please visit https://www.helium.com for more information.