OKX Global Brand Ambassador Grealish launches "my fabric" global brand campaign

OKX announced on the 22nd UK time that it has renewed its contract with Manchester City midfielder Jack Grealish, allowing him to continue to serve as OKX’s global brand ambassador. OKX is also the official armband partner of Manchester City. According to the agreement between the two parties, Chiaris will participate in a series of exclusive activities to interact with fans, starting with the my fabric campaign launched today.

The ‘my fabric’ brand campaign focuses on the personal journeys of Kyarish and several other brand ambassadors, highlighting their relentless fighting spirit and tenacity, as well as the challenges they conquered in the pursuit of their dreams. In the coming weeks and months, OKX will continue to expand its brand activities, and other yet-to-be-disclosed brand ambassadors will also appear through online and social platforms.

Haider Rafique, chief marketing officer of OKX, said: Whether its the joy of victory or the frustration of defeat, sports have a charm that resonates strongly with people. As a brand, we understand that if we can use our platform to provide fans with a unique perspective, Having access to the players they love will bring huge value to fans, so were proud to launch the my fabric campaign, which takes everyone closer to individual players and understands how they got to the top of their sporting careers.

Jack Grealish said: Im delighted to be continuing to work with OKX as they deliver even more exciting experiences to fans around the world. Im delighted to be sharing details of my football career and how Overcoming challenges. I hope that by sharing my experiences, I can inspire fans to chase their dreams.”

OKX first partnered with Manchester City Football Club in March 2022 and further deepened the partnership in July 2022, becoming the club’s official training wear partner for the 2022/23 season. In June 2023, OKX entered into a new multi-year agreement with the club to become its official armband partner. Last year, OKX successfully cooperated with Manchester City Football Club and brought the OKX brand to millions of fans around the world through innovative Web3 experiences such as OKX Collective. Fans can get up close and personal with Manchester City players such as Jack Grealish in the Web3 experience.