OKX announces its partnership with Manchester City Football Club as the official sleeve sponsor for their matches, expanding their collaboration as partners.

On June 30th, Ouyi OKX and Manchester City announced a new partnership agreement, with Ouyi OKX becoming the official sleeve sponsor for Manchester City's match jerseys.

As part of the expanded collaboration, the Ouyi OKX brand logo will appear on the left sleeve of Manchester City's men's and women's first team match jerseys, while retaining its position on the left sleeve of the first team training jerseys. In addition, Ouyi OKX will also be featured in more digital sports events and the club's physical assets.

The partnership between Ouyi OKX and Manchester City began in March 2022 and was first expanded in July 2022. Currently, Ouyi OKX is the official training kit partner for Manchester City for the 2022/23 season. So far, the collaboration between the two parties has introduced their brand to millions of fans worldwide through the innovative Web 3 experience scene on the OKX Collective metaverse platform, allowing fans to have close interactions with OKX ambassadors such as Manchester City players Jack Grealish and Alex Greenwood. This innovation further promotes the breaking of barriers in the Web 3 world.

During a meeting hosted by Manchester City presenter Natalie Pike, Haider Rafique and Ferran Soriano discussed the vision of reaching Manchester City fans around the world through the partnership with Ouyi OKX. They also talked about the role of Web 3 technology in fan engagement, especially in designing immersive experiences to captivate fans. Ferran Soriano said, "We are proud to have OKX on the sleeves of Manchester City's first team match jerseys. Both OKX and Manchester City are leading companies and clubs driven by innovation. We have seen the Web 3 experience scenes designed by OKX for Manchester City's global fans, and there will be more similar scenes. This is a very exciting partnership."

Haider Rafique, CMO of Ouyi OKX, said, "The collaboration with Manchester City is incredible. Manchester City is our first official global brand partner, and in just a year and a half, we have made great progress. We have always had plans to help Manchester City transition to the Web 3 world,We now have a metaverse, an NFT plan, and many other exciting new projects. This collaboration with badge makes OKX even closer to Manchester City fans worldwide. We look forward to creating unique and exciting innovative interactions through Web 3 technology. As the club's official crypto corporate partner, it is always a pleasant surprise when fans interact with OKX."