Hooked Protocol and Animoca are linked, can they find a new way to break the circle?
Recently, I have watched a lot of Web3 application layer-education track projects, and talked with many related entrepreneurial teams. While feeling that it is not easy for the application layer to break the circle, I also saw some new possibilities through the dynamics of the Web3 education track. Let’s briefly summarize the consensus on the application layer in the Web3 venture capital circle:
1. Mass adoption at the Web3 application layer still needs to focus on applications with circle-breaking effects, that is, new traffic.
2. It is already difficult to attract a large number of new users purely relying on Meme, NFT and other hotspots; the project party still needs to pay attention to the rigid needs of users, and provide underlying value through products; or find more user scenarios.
3. Blockchain technology itself is a change in production relations, it is difficult to directly transfer to C, and it still needs to be combined with other technologies; such as "blockchain technology + Internet of Things technology", "blockchain technology + AI" and so on.
4. In the past six months, a number of new projects have emerged on the Web3 education track. Binance LaunchPad has brought a lot of attention to the education track. Recently, Animoca has also deployed a large number of education tracks, such as cooperating with Hooked to build an ecology, etc. , trying to break the circle through the dreamy linkage between the metaverse and the education track, it is worth paying attention to the follow-up implementation.
In general, breaking the circle is still the key point. This article will focus on the possibility of breaking the circle in the Web3 education track. At present, the Web3 education track mainly has two growth directions. One is the education of the Web3 track itself, which lowers the threshold for users to enter Web3 through learning, so as to achieve track growth; the other is the traditional educational content + Web3 incentive model.
For example, Animoca established a US$10 million learning fund to encourage traditional education practitioners to provide learning content. Binance launched two educational track projects on LaunchPad in the bear market, which attracted enough attention to the educational track, but also caused a lot of controversy. However, in the past six months, the early layout project Hooked of the education track has gone from quiz to earn in Wild Cash, to ToDaMoon live learning, and to the recent product Hooked Academy Sensei combined with AI Chat, which proves the scalability and breakability of the education track itself. Open Campus encourages content creation, demonstrating the new value of the Web3 education track; in addition to the two projects of Binance LaunchPad, NFTBooks, Dev, Dequest, ReadtoEarn, etc. are also growing silently.
Thinking about the problem from the perspective of the project party, in fact, all application layers are doing the same thing, that is, how to break the circle? Among them, there are systematic methodologies for user retention and closed-loop traffic creation, and the most difficult point to break the circle is where the first batch of users come from? This is why the venture capital circle is paying more and more attention to the practicability of products, because valuable products are more likely to acquire initial users.
The reason why Gamefi has always been the On boarding window for new Web 3 users that everyone is looking forward to is also because of the ease of use of the game and the low threshold for user education, so it is easy to break the circle; however, due to the lack of wealth creation effect in the bear market, Gamefi is not attractive. So everyone began to look for other breaking points, and education is the track that everyone is betting on.
In addition to Binance's education track, Web3 Game leader Animoca also has a large number of layouts in the education track. Referring to Yat Siu's Twitter and Animoca's dynamics, we can see that Animoca has cooperated with multiple Web3 education protocols. For example, Animoca established a ten-million-dollar learning fund to strongly support the development of Web3 education. For example, just yesterday, Animoca announced a strategic cooperation with Hooked Protocol, which will combine innovative education and entertainment to enrich the Web3 industry ecosystem and promote large-scale adoption. Although Hooked has been controversial after the IEO, the Hooked product matrix is indeed relatively mature in the current education track. Since the original Wild Cash, the official has launched more products for different learning stages and needs, and the user data performance is good. .
At the same time, it has been noticed that the Hooked project has been deeply upgraded recently, and the business scope has expanded. In addition to the products that have been continuously produced (that is, the officially defined Academy), Infra and Ecosystem businesses have been added. To put it simply, Infra provides tools and technical support for the Web2 project On boarding Web3 and provides easy-to-use Web3 tools for new users. Academy is a rich learning product for C-end users. Ecosystem is expected to be an important part of cooperation with other project parties. aisle. Among them, the products that are most likely to break the circle first must be C-end products. For example, the recently launched Web3 exclusive learning GPT Academy Sensei combined with AI technology can provide the latest answers to the Web3 track (ChatGPT can only track 2021 Years ago data information). And different from ChatGPT, etc., AI Sensei has 4 vivid character settings, corresponding to different professional fields, such as Gamefi, NFT, etc., so that each Sensei has a specialization.
Looking back on the strategic cooperation between Hooked and Animoca, although the official details have not yet been announced, there is plenty of room for imagination. For example, there is an old-fashioned topic in Web3, that is, can we create a native IP of Web3? Everyone has always hoped that Gamefi or NFT can produce an IP, but the landing situation has not been ideal. The biggest difficulty in building Web3 IP is how to find high-frequency user scenarios that just need it, and then integrate Web3 elements into the scenarios; developing interesting games is a way of thinking, but it is not easy to grasp the user's Game point. What Hooked is worth looking forward to is that AI Sensei has this potential. The emergence of ChatGPT has helped you verify the needs of similar tools, and AI Sensei has launched a data-updated GPT product for Web3 to meet high-frequency and just-needed needs. Cooperating with Animoca, the leader in Web3 games, Hooked will get more game animation resources. The Hooked team can make AI Sensei more interesting and incorporate more Web3 elements. In this way, can Hooked resist building Web3 Native? The banner of IP? While providing knowledge products, let everyone have a more interesting Web3 AI friend? Of course, this is just a conjecture of the author. The in-depth cooperation with Animoca has a very rich imagination space, which really arouses expectations.
In general, Hooked is a relatively classic case of the education track, that is, deeply cultivate Web3 education, continuously launch new products and create a track matrix, and at the same time lay out the infrastructure and ecosystem of the Web3 education track ahead of others, thereby introducing more Web2 Cooperate with the Web3 project to increase the C-end and B-end to form a business ecological closed loop. The cooperation with Animoca can also make Hooked's vision come to fruition faster.
In addition to the above-mentioned efforts to create Web3 native IP, the link between Hooked ecology and Animoca ecology is also a win-win situation. For example, Web3 Game developers can get the support of both ecology, and the user experience space is also larger. While learning how to get started with Web3 tools in Hooked, While experiencing Web3 Game, it is like a large game paradise embedded with tutorials.
The attempts of Hooked and Animoca are also what the entire Web3 application layer is doing. In the final analysis, it is to try to get the first wave of initial traffic, and then try to keep users. There are already many precedents for Gamefi and NFT, but Web3 is still working hard to break the circle. Hooked’s road planning is also in line with the industry’s vision. With the double increase of Animoca and Binance, the education track is even more promising. The stick will become the next breaking point. I hope that Hooked, the leader in the education track, can successfully pass through. This is a good thing for Web3 and the education track.
