With an additional US$20 million, the cooperation between Ouyi OKX and Manchester City extends to encryption education

The breaking speed of the encryption industry has exceeded the average perception of the industry. On July 12, the big V in the encryption circle publicized on social media that the total number of Bitcoin addresses has exceeded 1 billion, a record high.

Of course, in addition to the increase in users visible to the naked eye, the encryption giants have also begun to go deep into the hinterland of the big IP in the traditional entertainment industry, and through a series of interesting activities jointly, to show the existence of Web3.

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1. The key point of getting out of the circle, Ouyi OKX pays more attention to the spiritual fit with its partners

As early as the beginning of March this year, Ouyi OKX sponsored the Manchester City team to support its final match against another Premier League giant Manchester United. OKX became the only encryption circle sponsor of the Manchester City team. This is also the first time for OKX to set foot in the field of culture and sports. It is worth mentioning that on May 22, local time, in the 2021-2022 Premier League finals, Manchester City defeated Aston Villa 3-2 at home and won the championship. Ouyi OKX also relied on this good news to further complete the cross-border fans of the fans.

In this regard, Roel De Vries, Chief Football Operations Officer of Manchester City, said: It is a great pleasure for OKX to become the official partner of Manchester City and enter the sports world.

OKX CEO JayHao also said: We are very pleased to have reached a cooperation with one of the most beloved and successful teams in the world - Manchester City. Football and the encryption industry have something in common, such as openness and tolerance. OKX will debut in the Premier League as Manchester City’s sole crypto circle sponsor, paying tribute to the community spirit we share with the football world.

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2. Going out of the circle is not limited to short-term hot activities, Ouyi OKX is deeply involved in encryption science education

Following the previous sponsorship, OKX once again spent a large amount of US$20 million to deepen its cooperation with Manchester City. Part of the cooperation covers the official training preparation for the next season. It is not difficult to see that on the road of accelerating globalization, the steady and steady OKX has made key progress. The deepening of cooperation this time is an important symbol of Ouyi's overseas layout, but the deep meaning behind it is more than that.

Ouyi does not only pursue short-term hotspot effects, but also pays more attention to continuously and uninterruptedly promoting the breaking of the encryption world. The important starting point is to cooperate with its partner Manchester City to make more efforts in the popularization and implementation of the encryption circle. In-depth, interesting exploration.

According to the cooperation agreement, some Manchester City players will play the leading role in the encrypted educational content produced by OKX, which is extremely effective in breaking the circle for the popular science content in the encrypted circle.

Because for a long time, the vast majority of young users and Internet natives in the world are relatively unfamiliar with the encryption circle, and because the encryption circle has multiple factors such as cross-programming, finance, products, and national policies at the same time, it has a strong compound nature, which has resulted in A certain understanding threshold and cognitive difficulty make a considerable number of users quit.

In this event, Ouyi almost pioneered the invitation of Manchester City players to play the leading role in the self-made encrypted content. There are three main significances:

First, it can attract football fans from all over the world, pay attention to the encryption circle, and use the power of fan economy to deepen the dissemination and popularity of educational content in the encryption circle;

Secondly, because the fan group and the users in the encryption circle have a certain degree of overlap in the spiritual core, both of them have a certain pioneering spirit, pursuing novel sensory experience and innovative spiritual meaning, and the Manchester City superstar, as an idol, personally sets an example and comes forward Playing Call will undoubtedly catalyze the emotional resonance between the two groups, and then further implant the concept and consensus of the encryption circle into the minds of more users;

Ouyi’s move will also provide other players in the Web3 industry with a paradigm of a new science popularization industry, that is, through in-depth linkage with well-known entertainment IP, to promote blockchain science education, with a kind of entertaining and entertaining , An easy-to-understand way to publicize the knowledge related to blockchain technology.

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3. The shortcomings of the encryption circle education need to be filled urgently, Ouyi OKX will play a key role in this wave

For any emerging industry, user education and popular science promotion are essential, and even need to be advanced to a certain extent, but obviously in the encryption circle, this is in a relatively lagging state. Grayscale CEO Michael Sonnenshein once publicly pointed out that the lack of education is the biggest shortcoming of the encryption industry.

But a huge and common pain point means an incremental market and a blue ocean of business. Colin Miles, a Tezos ecological supporter and the new CEO of TZ APAC, a blockchain application promotion entity, predicts that in the next three to five years, blockchain and Web3 courses will begin to become an integral part of higher education.

In the first half of this year, the encryption circle and Web3 popular science education have also been put on the agenda by some countries and institutions:

In early March, the Financial Literacy Education Commission of the U.S. Department of the Treasury announced that it would launch an educational program dedicated to educating users about the advantages and disadvantages of crypto assets;

At the end of March, the Turkish Minister of Education announced that the field of education will be the first step in promoting the metaverse, and strive to train 1 million yuan of universe believers by the end of this year, with an investment budget of about 19 million U.S. dollars;

In April, crypto wallet provider Ledger and game company Sandbox cooperated to promote crypto education in the virtual world;

In May, El Salvador’s Ministry of Education backed the launch of the country’s first bitcoin diploma program.

It can be seen that the subdivision of blockchain and Web3 education in the future may form a new outlet and attract a large number of players to flock here. As a leading player in the industry, Ouyi OKX will pay more attention to the preferences, concepts, interests and experiences of users outside the circle while laying out the track in advance. The invitation of Manchester City players to participate in the recording of the popular science program this time is just the embodiment of this idea, and the following multiple gameplays will continue to be updated.