Breaking through the deadlock of BSC NFT, the encrypted version of "Bubble Mart" is listed on Binance
——Create hot spots on hot spots, extract innovation from innovation.
Regardless of whether you are an NFT holder or not, as long as you have half your foot in the currency circle, you must have been swiped by sky-high NFTs, and you have expressed your incomprehension to the fresh varieties of NFTs that pop up every day countless times. At this stage of NFT development, many fast-iterating things just continue to create hot spots on hot spots-fried socks, fried JPG, fried GIF, fried avatars, fried text, and fried everything else that can be chained. And behind the success of excellent NFTs with high value in the secondary market is not the NFT itself, but the right timing and good operating methods to grasp the user's psychological precision.
Art is priceless, group consensus and identity verification are expensive, and someone will always pay.
This kind of buying is like a bubble. If it does not attract more fresh funds and fans into the circle, the end result will be endless internal friction. However, if combined with other elements of the encryption industry, an encrypted world will surely be built, with a complete system capable of accommodating NFT to give more empowerment. Therefore, NFT is still in its very early stage. At present, it is only expensive and rare to create momentum, and use the wealth creation effect to make everyone think that I can do it, just like in the early years, everyone thought that I can also send Bitcoin. The casualties were heavy.
secondary title
Deadlock in the NFT market
secondary title
Tickets to the World of the Rich
When ordinary people see someone buying an NFT with hundreds or thousands of Ethereum again, most people will not feel "I'm so envious", but "I don't understand, is it worth it?" So NFT gradually became popular. It has become a fast money carrier, making people believe that as long as I can get this NFT at a low price, I will definitely be able to resell it at a high price to make a profit.
Those who gain benefits through the group effect and the wealth creation effect are all smart people, but where are the money-losers and where are the money-losers?
Gradually, these NFTs became more and more speculative, from the initial quick money carrier to an identity mark and a collectible. Of course, consumption is not driven by ordinary people, but only meeting the needs of the rich and not paying attention to the needs of ordinary people is not a foundation for good development, nor is it the core of DeFi. In this era when civilian traffic is king, Kuaishou, which many people look down on, earns a lot of money. Taobao is more popular than physical stores, and Tugou is more attractive than mainstream coins. If you want to truly make NFT a value carrier that everyone can touch, you must not make it an untouchable collectible.
secondary title
Ethereum dilemma
It seems that the return of value cannot be well realized on the Ethereum chain, which is another common problem of miner fees. If an NFT is only sold for 10 USDT, no one will spend more than its own value in mining fees for transactions. So why are all the popular NFTs on the market on the Ethereum chain? This goes back to the problem in the previous paragraph-the existing hot NFT itself is a playground for the rich.
History is always surprisingly similar. When the DeFi boom came in July and August, many retail investors poured into Ethereum for mining, and were subsequently dissuaded by high miner fees many times. All the interest in a day was eaten up by miner fees. Binance Smart Chain also emerged at this time, but the fork Ethereum chain has extremely low miner fees and fast transfers, so if NFT needs to return value, BSC is the best choice.
secondary title
hot spot ≠ hot bubble
Like the MEME currency hot spots that the currency circle is chasing, NFT issuers are also keeping up with the trend. Pixel style avatars and LOOT are all hot spots that are sought after by everyone. And things that are released quickly based on hot spots will eventually be classified as bubbles, because its focus is on speed, accuracy and ruthlessness, and it will not build its own metaverse worldview. Successful NFTs, such as BAYC and CryptoPunk, have their own unique IP images, and the NFTs are made into brand effects to distinguish them from all knockoffs on the market.
secondary title
Encrypted version of "Bubble Mart"
Pop Mart (POP MART) is the overlord of trendy play culture, a giant in IP incubation, and an expert in blind box figure sales sweeping Asia. It is famous for the image of Molly. By changing Molly's dress, it gives Molly more normal life and sells it in the form of a series of blind boxes to stimulate users' desire to buy and collect. In the follow-up, Bubble Mart has successively co-branded with other IPs, such as Skull Panda, Labubu, and other animations and fashion games.
From 2017 to 2019, Bubble Mart achieved a surge in net profit of 1.56 million, 99.52 million, and then to 451 million, while its total revenue also increased from 158 million to 1.683 billion. A full 300 times profit increase, which can be described as a "money printing machine" in the entire business field.
Its path to success is very simple, but cannot be replicated in the real world. Bubble Mart took advantage of the attractiveness of the blind box lottery and the extension of IP to harvest three types of users: those who like IP, those who want to speculate, and a small number of blind box addicted users. Like IP creation itself is due to the successful IP operation of Pao Mart, and where there are favorites, there are social groups, which further increases the social attributes of Pao Mart, including discussions, transactions, etc. User stickiness cannot be underestimated watch for. Speculators occupy a large part of the social group, and they know the fanaticism of IP lovers, so they can fry rare products to high prices. And a small number of users who are addicted to blind boxes are also a large consumer group. They not only belong to Bubble Mart, but you can also find them in the groups of major card-drawing games. Because for them, the excitement of opening the box is far greater than the content, which is also due to the reasonable pricing of Bubble Mart. Its blind box is not expensive, and it is only sold in limited quantities, but this stimulates consumption even more, and the blind box is often sold out.
Compared with Bubble Mart, these three major crowd attributes seem to be just linked to the current NFT participants. IP enthusiasts are real users of the distribution platform, speculators are "scalpers" who want to earn profits, blind box addicts can hook up with rich people-whether it is opening a lot of blind boxes, or charging a high price for the desired blind box box. But what most NFTs really lack is extensible IP and extensible empowerment, and Bubble Mart in the encrypted world-BabySwap, makes people shine.
secondary title
Professional IP operation
image description
image description
(Mining online poster)
secondary title
Strong user stickiness
BabySwap has only been online for three months, but the user stickiness is very high, which is due to the communication between the team and the community, as well as the airdrops and benefits that do not harm the overall operating rhythm. At the beginning of NFB's launch, BabySwap conducted airdrops of NFB to major project parties with IP to gain market popularity. The NFB airdrop has achieved great success, and many users know BabySwap from NFB. But apart from increments, BabySwap did not ignore existing users.
secondary title
Reasonable NFT pricing
The NFB of BabySwap is marked with a face value, for example, the face value of this European Cup Ronaldo is 1,000 BABY. When you pledge this NFB to the pool to obtain BABY, it is equivalent to the income obtained by staking 1,000 equivalent BABY, but the income rate is 1.2 times that of single currency mining.
Because NFB has an anchor value, we need to consider its actual value before evaluating its collection value. BabySwap currently only sells a set of 1,000 face value NFB, which is the European Cup series that Ronaldo belongs to shown above. Even though it was released only once, BabySwap’s NFB circulated extremely crazily in the BSC NFT secondary market, topping the sales list for 3 consecutive weeks. Although the price is getting higher and higher, it is still within the acceptable range of most users, so the turnover rate Also quite high. In addition to the European Cup series, BabySwap regards NFB as a cooperation item, and carried out NFB joint airdrops and NFB joint charity sales with major partners.
Secondly, because the face value of NFB is anchored to BABY, when BABY increases sharply, NFB will also increase in price accordingly. From the end of August to the beginning of September, BABY experienced a surge of 10 times, and now it is stable at 9-10 times, although the market value is still seriously underestimated. As a result, NFB sales surged, and all low-priced NFBs on the market were wiped out. Therefore, in addition to carrying the empowered value, BabySwap's NFB also carries the value of BABY itself.
secondary title
BabySwap Blind Box Listed on Binance NFT Platform
The blind box that BabySwap first sold on the Binance NFT market is called "The Crypto You", which means "You in the Encrypted World". The full set is divided into 12 different categories, all named after identities in the encrypted world.
Compared with the uniqueness that only the rich can enjoy, most people want to find a group, and the group is the embodiment of resonance. Identity makes us feel valuable. It is the third level of Maslow's pyramid of needs, the sense of belonging in social needs. The Crypto You is the best embodiment of your encrypted identity on the chain, which is also part of IP operations. The 12 categories that The Crypto You sell this time are all with a face value of 100 BABY. In addition to the same rights and interests as ordinary NFB, if you collect all 12 models, you will have a chance to get a mysterious model with a face value of 1,000 BABY.
epilogue
epilogue
In order to solve the existing problems in the NFT market - the money bubble on Ethereum. BabySwap is on par with Bubble Mart, using its professional IP operations, strong user stickiness and reasonable NFT pricing to give BSC's NFT a place in the market. Create a unique hot IP on the hot NFT, and extract your own innovation on the chain from the innovation of Bubble Mart.
We finally ushered in the era of NFT for all.
