The Ambition of Binance NFT Platform: Continuing the Top Position and Bridging Thousands of Authors
In the encrypted world, NFT seems to have a stronger "out of the circle" feature, because it is attached to the popular entertainment industry, and every combination with a certain star or IP will cause a sensation. The popularity of the NFT chain game NBA Top Shot can illustrate this point.
Therefore, in the NFT track, the core competitive advantages of players are gradually shifting from the underlying technology to comprehensive strengths such as platform traffic, user scale, financial strength, and operating strategies.
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1. Since its launch, joint activities have continued
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Auction Event Poster
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Taoqiduoqi NFT Blind Box
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"The Return of the Great Sage" Theme Blind Box Promotional Poster
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The $9.9 blind box is sold out
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Poster in collaboration with the State Hermitage Museum in St. Petersburg, Russia
In addition, the Binance NFT platform has just announced that it will cooperate with the Hermitage Museum in St. Lauder Monet's "Corner of the Garden at Montgeron" and Giorgione's "Judith" limited edition NFTs, which will be auctioned on the Binance NFT Market at the end of August 2021.
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Phil Ivey tweeted to warm up the event
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2. The giants Binance and BSC provide strong support
Top exchanges and public chain ecology have their own resource advantages, which are concentrated in users, projects, developers and investors. If you want to enter the field of NFT art, you need to establish a high degree of connection with the art circle in the real world. What the Binance NFT platform needs to do is to actively embrace the traditional art circle, open up the connection between the encrypted world and artistic creation, and realize the stock The connection of resources and incremental resources solves pain points such as low efficiency of artwork circulation, inability to guarantee creators' income, and widespread copyright infringement.
First, let’s look at the outward extension of Binance’s NFT platform. It is understood that the platform has been actively cooperating with well-known offline institutions before its launch. Specifically, Binance and upstream and downstream partners represented by IP brokerage companies, art studios, and collector communities will jointly promote multi-dimensional creative planning, production and distribution, technology research and development, and sales promotion around the brand value of IP. Cooperation. In addition to the collectors of tokidoki and Andy Warhol mentioned above, the famous e-sports team OG also launched NFT blind box and auction activities with the Binance NFT platform, attracting a wave of fans.
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Collaboration poster with OG ESPORTS
Let’s look at Binance’s basic skills in technology, operations, community and capital. Compared with leading NFT trading platforms such as Opensea and Rarible, the advantages of the Binance NFT platform for creators are as follows:
1. Brand service: The Binance community has tens of millions of encrypted users in more than 100 countries around the world, which can provide a huge number of potential users for NFT creators and help creators quickly develop their personal brands. In addition, Binance will also cooperate with well-known cooperative institutions to create high-intensity exposure opportunities for NFT works. Among them, the most representative one is the launch of the "NFT for Good (NFT Public Welfare)" initiative, which aims to allow creators to cooperate with internationally renowned NGO organizations to carry out auctions of NFT works for public welfare and promote creators' digital works out of the circle.
2. Low cost: With the BSC public chain as the underlying structure, the Gas fee incurred in casting and trading is less than one-tenth of that on Ethereum.
3. High share: In the high-end selection market, the platform only takes 10%; in the ordinary user market, users only need to pay 1% of the handling fee.
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Binance NFT Marketplace
Behind these differentiated advantages of the Binance NFT platform is the in-depth layout of the entire BSC ecosystem in the NFT field. In Odaily's previous article "Experience 37 Binance Smart Chain Ecological NFTs, I Just Want to Say It's Really Fragrant", we mentioned that the ecological map on BSC covers from entry to creation, auction, trading platform, and then to chain Representative high-quality projects include BCA, Bakery, Treasureland, Bounce, and Seascape. After comparison, it is found that the NFT on the Binance Smart Chain is not simply copying Ethereum, but a series of systematic, complete and very competitive NFT products; in addition, compared with other ecosystems, ordinary users and artists The barriers to entry are lower.
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High-end selected market exhibits
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3. Multi-dimensional competition may become the trend of NFT track
Binance's leading position in the digital asset exchange track is beyond doubt. A number of data indicators in its ecological public chain BSC also performed well, quickly ranking among the first echelon of public chain players. Correspondingly, in the new NFT battlefield where the structure is not yet stable, the Binance NFT platform hopes to quickly seize the market.
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NFT trading market covering various categories in the entertainment field
Although the halo is huge and ambitious, the Binance NFT platform has only been launched for more than a month after all, and it is still unclear whether it will get what it wants in the future. But judging from the popularity after its launch and the reaction of public opinion, the Binance NFT platform has planted a dark line for this field after all: future competition will be a multi-dimensional ecological competition, rather than based on the early single-dimensional , such as user, technology, IP, etc.
