Wu said: Deciphering Binance’s high-level power organization structure, duoarch system + Chinese executives

Who led Binance to become the world's largest cryptocurrency exchange (in terms of trading volume) in just 3 years? In addition to the well-known CZ and He Yi, who are the other executives, and what is their organizational structure? How is it different from Huobi, which just revealed its organizational structure?

In fact, the organizational structure of Binance has never been fully disclosed to the public. Wu said that the blockchain has compiled a relatively accurate and clear organizational structure of Binance's high-level power based on public data statistics and research by people familiar with the matter. Leave a comment for corrections.

Changpeng Zhao: He is the CEO and founder of Binance. He manages all businesses, focusing on products, technology and internal affairs. He graduated from McGill University in Montreal, Canada with a major in computer science.

He Yi: Served as the CMO of Binance, managing the brand market, user growth and major customer work. As a co-founder, he participated in strategic decision-making. He once served as the host of Travel TV, the marketing director of OKCoin, and the vice president of Yixia Technology.

Ted Lin: Chief growth officer, responsible for international business work, graduated from Cornell University with a master's degree in computer science, and then worked in ASUS and several Taiwanese companies.

Wei Zhou: Chief Financial Officer (CFO), graduated from Harvard University, worked in the investment banking department of Goldman Sachs Hong Kong, and later held executive positions in Zhaopin, Joyo Games, and Kunlun Wanwei.

GIN CHAO: Chief Strategy Officer (CSO), responsible for investment and legal departments, worked in US sovereign wealth funds, Deutsche Bank, PricewaterhouseCoopers and other companies, graduated from Carnegie Mellon University.

Samuel Lim: As the chief compliance officer, he is responsible for Binance's stable currency, security, crime fighting, anti-money laundering, business compliance, and communication with regulatory authorities.

Helen Hai: Head of Binance Charity, executive director of Binance China Blockchain Research Institute, graduated from University of London, has many years of experience in charity work around the world, and served as a member of the United Nations Business and Sustainable Development Organizing Committee.

Wu said that the blockchain believes that the organizational structure of Binance has the following characteristics:

First, Changpeng Zhao is the top manager. But Zhao Changpeng and He Yi are the only leaders who can sign the founders. He Yi is the No. 2 figure in Binance after Zhao Changpeng, and participates in the formulation of the company's strategic decisions.

Second, there are at least seven executives (including CZ and He Yi) at the core level of Binance Group, and there may be a few others that have not been disclosed. At present, only He Yi has Chinese nationality, but Zhao Changpeng and others are all Chinese. It can be said that Binance is a company led by Chinese descent.

Third, because Binance has a wide range of businesses and advocates distributed office and decentralized management, the specific business level becomes relatively loose, and there may be many omissions in statistics. First of all, it should include the heads of the horizontal and regions; secondly, the heads of the vertical and business lines.

(For the internal management style of Binance, please refer to the article "About @CoinMarketCap, CZ has something to say":http://suo.im/65PEyn）

As Binance acquired some companies, the heads of those companies also became the heads of a certain line of business. Wu said that the blockchain only lists a few of the larger ones, including Jet, Swipe, travelbybit and so on.

Fourth, it is worth noting that Binance currently does not have a chief technology officer (CTO) or chief product officer (CPO), but each business line has its own technical and product leaders. Since CZ was born as a CTO, he may personally focus on the technical part of the work.

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1: In terms of structural characteristics, compared with Huobi, there is such a high-level CMO at the top of Binance. This may be the reason why Binance’s market work is relatively diversified and the proportion of investment is larger. At the same time, Huobi has the COO and the head of the exchange business, but Binance does not have these two positions. Therefore, compared with Li Lin, CZ will be more hands-on in management.

2: For the key business, the two major exchanges have set up persons in charge of contracts and mining pools, which also shows the current emphasis on these two major businesses within the exchange, especially contract derivatives, which are extremely important . In addition, the charitable directors are all in a high position, which shows that the exchange attaches great importance to public welfare PR due to its special supervision.

3: In terms of internationalization, it can be clearly seen from the senior management structure that Huobi focuses on the Japanese and Korean markets, and Binance focuses on the US, European, and Russian markets, and there is a certain degree of differentiated competition. In addition, the vast majority of Huobi’s top executives are Chinese executives, while Binance has only He Yiyi. This may form a natural obstacle to Huobi’s international promotion and Binance’s China promotion.