Notes of Satoshi Mamoto | Consensys: Decentralized brand is the key to mass adoption
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Consensys' decentralized brand is key to blockchain mass adoption
The Consensys article talks about the concept of "decentralized brand economy", which is somewhat similar to the previous article "Headless branding".
This paper presents the concept of a "decentralized brand economy", shows how blockchain technology can be leveraged to build an engagement infrastructure, and outlines a set of core principles that brands should follow to deliver a brand that is consistent with Gen Y, Z, and Alpha needs. value, and provides a practical implementation method for a blockchain-based brand community engagement platform.
The main points of the article are as follows:
The mass adoption of the Internet [web2.0] does not start with money, nor does the mass adoption of blockchain [web3.0] start with money.
Decentralized Finance (DeFi) will be the fast followers, not the leaders.
As exciting as DeFi is, tying use cases into regulatory frameworks that aren't designed to provide a seamless user experience doesn't make for rapid mass blockchain adoption.
Gen Y and Z are super productive
End-user engagement and motivating technologies such as AR/VR with AI and blockchain
An experiential community that gives people a "sense of belonging"
End User Economics and Control
Minimized Adoption Friction
Seamless and Fun User Experience
Decentralized branded (follower) economies for Gen Y, Gen Z, and Alpha that do not have a strong attribution to the fiat currency world will bring about the first wave of blockchain mass adoption.
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What is the rToken project
This is an introduction to rToken. The predecessor of rToken is rDAI, a decentralized interest product based on the DAI stable currency. Now they are going to make an rToken project, which may bring some interesting attempts to Defi.
We see a major benefit in rToken-Project's value to users. Easy-to-program interest payments that users can effortlessly use will transform the digital economy, generating new payment streams that more closely reflect the value of users. Programmable interest payments can have a positive impact on savings rates as users recognize the immediate benefit of increased purchasing power based on interest, rather than being required to delay gratification over decades of slow and steady saving, making interest flow up.
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Stake Capital introduces Stake DAO: the product of Staking+Defi+DAO
Stake Capital introduced Stake DAO, an interesting design, which is a product of Staking+Defi+DAO. They themselves are a Staking service provider, sharing the revenue-sharing DAO for our DeFi service, enabling DAO token holders to continuously receive equity rewards.
Stake DAO will distribute the value generated by a basket of DeFi services to stakeholders through Stake Capital Token (SCT). The process is as follows:
Stakeholders provide collateral for one (or more) Stake Capital DeFi services. Collateral includes Ethereum, Tezos, Loom Network, Synthetix, Livepeer, Cosmos Network, Kusama, Polkadot, and more.
After the set cycle duration, SCT tokens will be distributed to all delegates in proportion to the fees they generate for the staking capital (Staking means mining?), and staking proceeds will be distributed as usual in the same staking cryptocurrency. The cycle duration depends on the collateral assets because each token has a specific cryptoeconomic mechanism.
SCT holders can then stake their earned SCT to earn DAO fees on the Stake Capital website in return. Like shareholders of traditional stocks, SCT stakeholders will regularly share in the revenue collected by the DAO.
In addition, they also have an LToken, which is a 1:1 product similar to the pledge of other tokens such as WBTC in Defi. It is also very interesting to use for various purposes in Defi.
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Two factions in privacy coins: Monero and Zcash
The article mainly talks about Monero vs Zcash, but then he mentioned some small projects that are quite interesting. These are ecological projects from Zcash and Monero. Although there is a little suspicion of milk coins, it is interesting to write about privacy coins recently. There is not much content, but it is still worth a look, and maybe you can bet on one or two of the small coins he recommends.
Privacy-focused blockchains have two important distinguishing subsets:Opt-in Privacy:
For example Zcash, by default all transactions are transparent. Transparency is the default when using the opt-in method. Privacy is a choice.Enforced Privacy:
For example in Monero, all transactions are opaque by default. With the "opt-out" method, privacy is the default. Transparency is a choice.
Zcash and Monero are two of the most well-known privacy coins in the market, launched in 2016 and 2014 respectively. Their end goal is the same, but they use different mechanisms and methods.
Zcash (ZEC) is a fork of the Bitcoin protocol and achieves privacy by using the zero-knowledge privacy protocol zk-SNARKS.
Monero (XMR) is a fork of Bytecoin that has a completely different underlying protocol from Bitcoin called CryptoNote. Monero maintains the privacy of its senders, transactions, and receivers through ring signatures, ring confidential transactions, and stealth addresses, respectively.
Many other privacy-focused blockchains, most of them from Zcash or Monero. The reason for a fork is that the developers may believe that there is a significant improvement or advantage for users.
Three interesting projects in the Zcash ecosystem
Komodo [KMD]: After the Zcash source code was made public, Komodo was released before ZEC. Komodo has launched the Antara framework for launching new blockchains and a fully functional testing environment (KMD Labs) for blockchain development. They also pioneered a mechanism called DPOW, which secures smaller chains with the security of Bitcoin. Komodo is in the alpha stage of development of an atomic swap-based decentralized exchange
Hush [HUSH]: Hush recently migrated its codebase from a ZEC fork to one derived directly from KMD's previous work. Hush created Hushlist, a way for users to communicate using zero-knowledge technology, similar to a mailing list. Journalists, whistleblowers, or anyone who needs to communicate with many others can use this to preserve their privacy.
PirateChain: PirateChain has the largest set of anonymity of any network in operation, and is currently the only codebase derived from ZOC that is privacy-preserving from an "exit" perspective (i.e., by default, users must log out by sharing the view key ). PirateChain is also a member of the KMD ecosystem.
A couple of interesting projects in the Monero ecosystem:
SWAP[XWP]: SWAP is also derived from Monero and inherits the privacy of RingCT and CryptoNote protocols. The innovative contribution of Swap is that they implemented a completely different mining algorithm Cuckaroo29s.
Other Monero forks: Monero developers also acknowledge the advantages of smaller forks in making innovative changes. But most Monero forks are created by developers from the internal teams of the main XMR contributors. Many of these small Monero forks are intended to serve as testbeds for Monero's intended functionality. Items in this subgroup include Masari, Aeon, and Wownero, among others.
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The Future of Cryptocurrency Will Follow the History of the Internet
Although the name refers to cryptocurrency, it is actually the name of Ethereum. Looking back at the past of the Internet (mostly Google) to understand what the future of crypto assets might look like (mostly Ethereum). The conclusion is:
We're going to look at Ethereum transactions from 2015-2019. While you can see a surge in Q4 2017 due to wild speculation, the growth over the past 4 years has been phenomenal. In October 2015, only 6,000 transactions were processed per day, and in October 2019, there were 700,000 transactions per day. In just four years, daily transaction volume has increased 100-fold.
As you can see, the price almost always matches the new address directly. Fortunately for innovative investors; market conditions and information asymmetries have temporarily kept Ethereum (ETH) trading well below its typical fundamental value.
