Bitcoin gets more attention than Trump, Kardashians and Tesla

Google Trends functions like the subconscious eyes of the world. Search habits reveal what Internet users around the world really care about, and what information is driving the discourse of the global community. In fact, you could say that what you stumble upon on Google's clever little program is a representation of what French sociologist Émile Durkheim calls "collective consciousness."

When using Google Trends, you can discover some fantastic details about blockchain, cryptocurrencies, Bitcoin, Ethereum, and especially the problem of contextualizing these terms on a global scale.

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Bitcoin Vs. Trump

For most of the past 12 months, the two have been in a tight race for global search rankings, with “bitcoin” and “Trump” swapping places 11 times for trend dominance. However, for most of 2019, "Bitcoin" maintained a significant lead over "Trump" in searches.

Additionally, Bitcoin’s recent market upturn has sparked renewed interest. That's no match for "Trump"'s waning search trends.

This is the map distribution data of the whole world...

As you might imagine, searches for the term "Trump" rank higher in the US and Canada, where he is ubiquitous in mainstream media. Interestingly, "Trump" also has high search indexes in Ireland, New Zealand and Denmark. Searches for the term “Bitcoin” outperformed the term “Trump” in continental Europe, India, Brazil and much of East Asia.

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Bitcoin Vs. Trump Vs. Tesla Vs. Kardashian

For most of 2019, the search index for "Bitcoin" was significantly higher than that of Trump, Tesla, and Kardashian, and it still has a certain advantage. In fact, Bitcoin has led the way in four of the past 12-month periods. The recent search index for Bitcoin is at a high point, which is related to the rapid rise of the market, and is actually the highest point of search interest for "Bitcoin" in the past 12 months.

Furthermore, according to Google data, “Bitcoin” has just been surpassed by “Tesla” by a little bit, and “Trump” is expected to be promoted to third place, while “Kardashian” and “Bitcoin” have both ’ There’s a dubious correlation, but she’s in fourth place.

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Ethereum Vs. Climate Change

As we speak, "Ethereum" in Google search trends is showing its strong upward trend, with the search index of "Ethereum" even surpassing "Bitcoin" in technologically advanced countries such as Japan and South Korea .

"Climate change" may be the greatest threat to humanity yet, and we're seeing an increase in search interest on the topic. For most of 2018, searches for "ethereum" outpaced "climate change." However, in 2019, following a “collapse of interest” in “climate change,” search interest for the phrase rebounded dramatically, far outpacing “Ethereum.” (Blue Fox Note: Would it be strange to compare the search indexes of "Ethereum" and "climate change" together? "Ethereum" can be compared with "Trump", "Tesla" and "Climate Change" in the future. When "Kardashian" is compared, it can be regarded as the time when it is truly recognized by the public.)

Here's the same data spread across a global map.....

With widespread global reach, "climate change" searches are more prevalent in the US, UK, Nordic countries, India, Australia, and a handful of African countries. Meanwhile, the search index for “Ethereum” ranks higher in Russia, Brazil, continental Europe, and most of Asia.

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Ethereum Vs. Climate Change Vs. Macy Vs. Bezos

Despite Messi's early spike in searches during the 2018 World Cup, those four terms were highly competitive that year. For a brief period in the fall, "Ethereum" surpassed "Macy", "Bezos" and "climate change" in the search index, which is no small feat. However, with the divorce event of "Bezos", search interest for "Bezos" has increased significantly. Now, "climate change" leads the search rankings, ahead of "Bezos," "Macy," and "Ethereum."

Let's take a look at the data distribution on the map...

Perhaps the most variable across the study is that searches for “Ethereum” dominate in Russia, Eastern Europe, East Asia, and parts of the Middle East. It is conceivable that the search index for "Messi" is in the leading position in Latin America and the Mediterranean region of Europe, while the search index for "Bezos" is more dominant in the United States and Saudi Arabia, and the search index for "climate change" is in Canada and Australia. Highest.

But what other insights can we draw from this Google Trends data?

Phrase: Crypto Vs. Cryptocurrency (Encryption Vs. Cryptocurrency)

In the early stages of blockchain development, the terms people use to talk about its development are still in flux. Let's take a basic example: when describing a digital asset or token, do you use the term "crypto" or "cryptocurrency"?

Here's what the global data says...

While the two terms seem perfectly related, there is a trend that "Crypto" has been adopted more than "Cryptocurrency" over the past year. One possible reason is that the prefix "crypto" converts between languages ​​more easily than "currency".

Here is the data distributed on the map...

Abbreviated usage of "Crypto" demonstrated greater usage and search dominance in every other region of the world except India, Malaysia, Kenya, and Nigeria, which all support the term "Cryptocurrency."