Binance's "Super App Journey": From Crypto to US Stocks, Aiming for 3 Billion Global Users

Original｜Odaily Planet Daily (@OdailyChina)

Author｜Wenser (@wenser 2010 )

On June 1, Binance officially announced it would offer over 7,000 US stocks and ETFs for non-US users, and plans to launch bStocks, a product allowing users to self-initialize tokenized stocks, within the coming weeks. Combined with previous moves such as launching Pre-IPO contracts, event trenches, and prediction market gateways, Binance is rapidly expanding its focus from the crypto market to a global asset pool encompassing traditional financial assets, crypto assets, RWA assets, and commodities.

In this capital feast centered around the AI industry and the US stock market, Binance harbors greater ambitions: starting with crypto, but not limited to it. As Binance co-founder He Yi previously stated, aiming to "cover 3 billion global users and serve the global public's financial needs," Binance's "10x growth war" is set to be fought under the strategy that "a super app is a super gateway."

Transforming from the top crypto exchange into a global asset and financial super app, Binance, as the industry leader, is reshaping users' daily financial experiences through a triple combination of an asset-scenario matrix, traditional asset coverage, and AI-powered technology.

Binance's "All-Asset Scenario Matrix" — The Core Logic of the Super Gateway

For current crypto market users and global investors, the investment landscape is undoubtedly fragmented and highly siloed. Beyond regional regulatory and compliance differences, key user pain points currently revolve around the following:

First, extremely dispersed asset types. Traditional financial markets like US, Korean, Japanese, European, and Hong Kong stocks are highly fragmented, with varying market access mechanisms and capital capacities; commodities such as crude oil, natural gas, gold, silver, and precious metals have price determinations across different markets, leading to dispersed liquidity; US stock assets and Pre-IPO assets are even more chaotic, with investment platforms scattered across different channels, networks, ecosystems, and platforms, featuring uneven entry barriers and numerous gateways.

Second, fragmented online and offline scenarios. The widespread adoption of crypto assets hasn't been realized, largely due to the difficulty in covering offline scenarios and bridging online and offline liquidity networks. Niche uses like on-chain capital, stablecoin payments, offline consumption, and merchant channel networks remain weaknesses for crypto assets. The exchange between traditional financial assets and fiat currency systems is also a market gap needing offline application empowerment for online funds.

Third, the gap between investment and living needs. For a long time, due to the separation of banking systems, traditional financial markets, and crypto markets, individual investors struggle to balance investment assets with living assets, making seamless exchange and smooth usage difficult. It's no wonder many self-mock, "Living frugally while throwing money around in the stock market/crypto." This status quo is neither conducive to user consumption nor conducive to achieving returns from asset management or diversified allocation.

In response to these issues, Binance, with over 300 million users, has a straightforward reply: "We provide what users and the market need."

Looking at Binance's main site, mobile app, wallet, and other gateway products, it has formed a TriFi matrix covering TradFi, CeFi, and DeFi assets —

• Asset Coverage Level: Binance has opened a proprietary US stock investment gateway, allowing global investors to invest in traditional financial assets (including US stocks, Pre-IPO assets, commodities like crude oil/gold), purchase crypto assets and stablecoins, and convert fiat currencies.
• Scenario Coverage Level: Leveraging its existing payment network and fiat-stablecoin exchange system, Binance's Binance Pay and Binance Card systems support users in online transfers, payments, and investment transactions, while addressing daily offline living expenses, covering various online and offline scenarios.
• Ecological Closure Level: Through this "super gateway," diverse assets including crypto assets, traditional financial assets, RWA assets, and commodity assets are seamlessly integrated, allowing users to conduct one-stop trading and allocation based on their needs, covering the full user lifecycle service. While ensuring openness, richness, and user stickiness, it achieves an internal ecosystem closure of "fiat currency - stablecoins/crypto assets - global assets - wealth management - consumption."

Binance's Full Spectrum Product Matrix: From RWA Assets to Tokenized Securities Markets to Prediction Markets

It's clear that Binance's strategic goal is no longer limited to "covering more users with crypto assets." Instead, it focuses on global financial inclusion and asset coverage, creating a super gateway through a super app to truly finance users' lives and serve their daily needs, not just as a speculative tool. This is also the grand ambition Binance co-founder He Yi mentioned earlier at theHong Kong offline conference: "The AI singularity has arrived, and Binance wants to serve 3 billion people globally."

Based on the concept of the All-Asset Scenario Matrix, Binance's super gateway moat is being gradually fortified, as evidenced by recent data from its TradFi contracts and Pre-IPO pre-market markets.

Binance Onboards TradFi Contracts and Tokenized Assets, Forcing Open a Window to Traditional Finance

According to CoinDesk data, after Binance launched its first Pre-IPO perpetual contract, the SpaceX Pre-IPO asset, on May 21, its market share quickly exceeded 60%, reaching approximately 65% by May 27. In the 7 days following the launch, daily trading volume exceeded $100 million on 4 of those days. From this single high-profile target's data, it's evident that Binance still possesses a dominant ability to import and retain liquidity regarding TradFi assets.

Furthermore, looking at the TradFi perpetual contract market data, Binance remains the leading player in this track:

• Over the past two months, Binance's overall share in the TradFi perpetual contract market has remained around 45%-60%, ranking first in the current market with an average daily size of approximately $7 billion. Commodities account for up to 65% of the total monthly trading volume in the TradFi market, with Binance's market share exceeding 60%.
• On Binance's platform, since the launch of TradFi perpetual contracts on January 28, 2026, the trading volume has grown from approximately $563 million to about $8.5 billion over the past 7 days, covering over 20 underlying assets. The overall scale has grown approximately 15-fold and continues to expand. When Micron Technology's market cap surpassed the $1 trillion mark, the trading volume of the MU/USDT perpetual contract on Binance approached $1.6 billion, three times its previous peak.

The successive launches of SpaceX Pre-IPO perpetuals, OpenAI Pre-IPO perpetuals, and Anthropic Pre-IPO perpetuals mean Binance has broken down the "asset barrier" that previously stood before crypto users. It provides a "super gateway" for crypto traders, derivatives users, retail investors seeking Pre-IPO exposure, and users interested in traditional financial markets to share in the dividends of the traditional financial market era, thereby deeply connecting the US stock market, commodity markets, and crypto liquidity.

Yesterday's announcement by Binance regarding the launch of the US stock trading product is also a crucial part of this effort.

According to official news, this product will directly access the underlying assets of US stock brokerages, offering non-US investors zero-commission trading opportunities for over 7,000 stocks and ETFs; the minimum investment amount is $5, and users can purchase using cryptocurrencies like USDC, USDT, and BNB; dividends will be automatically credited to the account; trading hours are Monday to Friday, with 24/7 access. Trading is supported by brokerage Nest Trading, while custodianship, brokerage, and dividend distribution are handled by the New York-based company Alpaca.

Additionally, Binance plans to launch "bStocks" based on BNB Chain, allowing users to convert their held stocks into tokenized assets that circulate on-chain for instant settlement and potential DeFi scenarios (such as lending and liquidity provision), further bridging traditional equities and on-chain assets.

Looking closely, Binance's move serves a three-fold purpose, not just for short-term fee income, but for the medium to long term:

First, to compete for the key pricing power of high-quality assets. By anchoring the prices of Pre-IPO assets, Binance will become a "pricing bellwether" for many quality assets, making it convenient for institutional and individual users to understand the market sentiment and price trends of various assets before their IPOs.

Second, to compete for comprehensive capital liquidity. Through this super gateway, liquidity from TradFi and crypto markets will further achieve deep convergence. The former can participate in the crypto ecosystem layout in the form of stablecoins and crypto assets, while the latter can inject high-quality, screenable assets from traditional financial markets, further broadening Binance's liquidity base.

Third, to compete for massive user adoption. By covering US stock assets and pre-market quality assets, Binance can meet the diverse investment and consumption needs of various global users through a single super app, allowing people to flexibly allocate funds, adjust investment positions, and enjoy benefits like wealth management or early pricing. While expanding the scale effect, this leads a new wave of explosive user growth.

In summary, by leveraging "single high-quality assets" to mobilize the "entire traditional financial market," Binance's asset layout not only upgrades its own "super gateway role" but also further breaks down the platform's original asset boundaries, accelerating its transformation into a comprehensive financial platform.

Binance's "AI Key"—The Smart Engine Driving the Super App

If the layout of the all-asset matrix provides greater "breadth" for Binance's liquidity market, then AI is the "smart engine" that empowers Binance to become a "super app" with "market depth."

Currently, Binance's AI landscape mainly includes the following three core applications:

Trading: Binance AI Pro allows users to leverage AI tools and AI Agents to automate strategies, support real-time trade execution, and meet the need for segregated sub-account fund management, improving trading efficiency while addressing users' needs for sophisticated trading strategies.

Security: Based on its previous risk control management system, Binance has systematically upgraded its security using AI technology. According to reliable data, since 2025, Binance's AI security risk control system has cumulatively prevented over $10.5 billion in risk-related fraud, achieving notable success in preventing asset phishing and AI deepfakes. The personal assets of millions of users have been secured, preventing losses.

Compliance: As a top-tier industry exchange, Binance's efforts in regulatory compliance have always been publicly evident. In the AI era, Binance has combined AI technology to build a complete "AI compliance system." For the wide variety of tokens, Binance launched the "AI Token Report" feature for users to check project risks. Regarding AML compliance, Binance uses AI to enhance transaction monitoring, detect anomalous behavior, and generate suspicious activity reports. Additionally, approximately 80% of security attacks on Binance involve some degree of KYC fraud, with AI serving as a key defense layer in its compliance system.

Thus, with the help of AI large models and application tools, Binance has achieved full-chain security management, covering research, decision-making, execution, and risk control. This significantly enhances user experience and platform security while solidifying the platform's foundation in asset management and risk control.

Driven by AI technology, Binance's "super app" will offer greater assurance and user stickiness, continuing to improve in areas like personalized recommendations, risk alerts, and user-friendly operations.

Conclusion: The Era of the Super App Arrives, Binance is the Super Gateway

Currently, leveraging multiple advantages such as a base of 300 million users, an all-asset scenario matrix, an entry point for traditional financial market assets, and the driving engine of AI security development, Binance already possesses the foundational conditions to become a new-generation super gateway. Its ultimate vision of becoming a global comprehensive financial platform is within reach.

With the deep integration of traditional financial assets and crypto assets, and the rapid development of the 24/7 trading era, Binance, holding a certain first-mover advantage, has become "the first mover in the super gateway era."

From the moment Binance chose to actively seek change and embrace US stock assets and the traditional financial market, its vision of "Exchange The World" is gradually turning from an ideal into reality. The Binance platform will also upgrade from a single trading tool to an indispensable "super financial app" for 3 billion future users.

More assets, one-stop gateway — this is Binance's answer for the era, and also the challenge of the times that the global financial market presents to all top players.

As the "top crypto exchange," Binance is more than worthy.

References:

Pathway to a More Inclusive Financial Future

Super Gateway: Converging TradFi, CeFi, and DeFi on Binance

He Yi: The AI Singularity Has Arrived, Binance Wants to Serve 3 Billion People

Data: Since 2025, Binance's AI Security System Has Protected Over $10.5 Billion in Assets