China's central bank and seven other departments jointly issued the "Measures for the Administration of Online Marketing of Financial Products," explicitly prohibiting online marketing of illegal financial activities such as the issuance and trading of virtual currencies.

Odaily Planet Daily News The People's Bank of China, the Ministry of Industry and Information Technology, the State Administration for Market Regulation, the National Financial Regulatory Administration, the China Securities Regulatory Commission, the China National Intellectual Property Administration, the Cyberspace Administration of China, and the State Administration of Foreign Exchange jointly issued the "Measures for the Administration of Online Marketing of Financial Products," which will take effect on September 30, 2026. The Measures clarify that, except for financial institutions and legally entrusted third-party internet platforms, no other organizations or individuals may engage in online marketing of financial products; no organization or individual may provide online marketing services or conveniences for illegal financial activities, explicitly including the issuance and trading of virtual currencies and illegal foreign exchange margin trading within the scope of illegal financial activities.