Report: Coinbase and Kraken Account for 22% of AI Mentions in the US Crypto Industry, IBIT Dominates Bitcoin ETF-Related Answers

According to a market analysis report, Coinbase and Kraken together account for 22% of all AI mentions across crypto categories, with Coinbase at 13% and Kraken at 9%, leading other US trading platforms by a threefold margin. Gemini ranks third at 5.5%, Robinhood Crypto fourth at 5%, and BlackRock's spot Bitcoin ETF IBIT fifth at 4.5%, dominating responses to queries related to "Bitcoin ETF."

The analysis indicates that the influence of hardware wallets in AI-generated answers is waning. While Ledger and Trezor still dominate questions about "best crypto wallet," AI is increasingly recommending regulated exchange custody solutions for queries about the "best way to store crypto assets." The report notes that the "self-custody narrative" that gained traction after the FTX incident is no longer the dominant framework in AI mentions.

Furthermore, AI is rapidly shaping the brand landscape of US retail crypto finance. "When users ask ChatGPT where to buy Bitcoin, the platforms prioritized by AI will have the opportunity to define the industry landscape for the next decade," the report states. (PRNewswire)