Musk, Jobs and Zhang Xiaolong are the well-deserved godfathers of product managers. They created the technology giants of the Web2 era - Tesla, the worlds most valuable car company, Apple, the worlds most valuable technology company, and WeChat, the communication platform with the most users in the world. Their first principles of returning to the essence of problems, never-ending innovation, and product concepts based on meeting human needs have profoundly influenced generations of product managers. Even in the transition wave from Web2 to Web3, this product concept is still universal.
In leading Web3 products such as OKX Web3 wallet, we can also intuitively feel the product concepts inherited and carried forward in the Web2 era such as innovation and user demand orientation. Being produced by OKX is both a halo and a burden for the OKX Wallet team. While gaining attention through the OKX brand, it is destined to shoulder higher and more stringent expectations. In an environment where MetaMask is leading the way and similar competing products are chasing after each other, the OKX Web3 wallet team carefully polished the product, ranging from product UI details to large product models and strategies, and studied with great concentration. Finally, it took three years to go from birth to C-level. , becoming the builder and leader of the Web3 wallet track. Taking the DefiLlama set of data as an example, the TOP 100 protocols in the DeFi track have basically been connected to the OKX Web3 wallet.
In 2008, influenced by the idea of decentralization brought by Bitcoin, the awareness of personal data sovereignty and trust began to awaken. The flood of Web3 became unstoppable, and freedom and fairness finally became the choice of the times. As the current leading Web3 product, this article will use OKX Web3 wallet as a clue to explore the new Web3 product concept, including the user outlook, values, world view, etc. contained in the product.
Deeply understand and meet user needs
Every day, 500 million people say that we are not doing well, and 100 million people want to teach me how to make products. WeChat founder Zhang Xiaolong said in a 2019 WeChat open class speech. Although there are many voices, Zhang Xiaolong has the most say in product opinions in China. Tencents third quarter financial report of 2022 shows that WeChat monthly active users reached 1.309 billion.
Zhang Xiaolong once said when talking about WeChats product outlook that many times when we make products, we meet the functional needs of users. The products produced in this way cannot be said to be useless, but have limited value. And if the product you make not only meets the functional needs of users, but also satisfies the psychological needs of users, that is, the greed, anger and ignorance deep in human nature, then your product will have the foundation to become popular.
The ultimate goal of Web2 products is to satisfy human nature, that is, to understand and meet user needs. This product concept also applies to Web3. Regardless of whether Web3 is pursuing fairness and freedom, trust reform, or something else, returning to the essence of the product is still to serve users. However, many current Web3 products have begun to deviate from their essence. Some are Web3 for the sake of Web3, decentralization for the sake of decentralization, or passive iteration to follow competing products, etc., which are not based on user needs. For example, many Web2 gamers are not interested in “P2E” blockchain games, but many crypto-friendly users express their interest, which means that “P2E” may not be what Web2 gamers want. Products should start from the needs of target users and begin to work hard to understand users.
OKX Web3 Wallet always insists on starting from user needs and quickly refining user needs into product needs, rather than taking its own needs as user needs. In fact, this product view is consistent with the first principle proposed by Musk, that is, returning to the essence of the problem. For example, for many crypto users, they want to obtain potential airdrops through early project interaction, that is, to win potentially high returns at low cost and low risk, but there are many inconveniences such as difficulty in screening projects and taking too long. To this end, OKX has launched a one-stop DApp exploration and reward interactive platform - Cryptopedia, which regularly launches activities themed on different blockchain networks, and works with corresponding partners to jointly set up DApp interactive tasks to help users reduce While searching for costs, you can also use fragmented time to interact accurately.
For another example, many users want to participate in on-chain investments, but the projects on the chain are mixed and cannot form an intuitive comparison. OKX Web3 Wallet has launched the DeFi sector, a one-stop on-chain investment platform. It aggregates a variety of investment products from 10+ public chains, 60+ projects, and 200+ protocols, supports V3 liquidity pool, one-click cross-currency investment, automatic income calculation, and saves gas, making DeFi investment easier.
The Web3 industry itself exists outside the framework, and there is little information available for reference. It requires a deep enough understanding of technology, users, and application scenarios to truly create valuable services. The OKX Web3 wallet team broke away from the framework early and insisted on focusing on users, and ultimately won the trust of industry partners and users.
According to the latest ecological map released by OKX Web3 Wallet on September 20, its wallet section has access to more than 70 public chains, the DeFi section supports more than 120 protocols, and the NFT market aggregation platform is more than 30, and supports Game, Social, and MEME. , Tool and other multiple ecosystems, supporting a total of more than 300 platforms and protocols.
Protecting the security of user assets is the first principle
What is the second step after meeting user needs? There is no doubt that the product is safe. Just as security is the lifeline for the development of car companies such as Tesla, protecting the security of user assets is also the first principle of OKX Web3 wallet. Web3 solves the trust problem through decentralization, but it also causes a trust crisis due to frequent security incidents on the chain and incomplete decentralization. Especially as the main tool for user asset management, Web3 wallet brings the return of personal data sovereignty. At the same time, it also faces on-chain and off-chain security risks caused by lost or stolen private keys, airdrop fraud, problematic contracts, phishing links, etc.
Since its launch, OKX Web3 Wallet has gradually built a 7 × 24-hour powerful product security system and maintained a record of zero security incidents. The security issues of the wallet itself are mainly divided into two categories. For the user level, the main issues are the loss or theft of private keys; for the wallet level, there are more issues such as misappropriation of user private keys and self-theft. . Regarding the issue of whether the wallet is self-defeating and self-theft, OKX Web3 wallet uses the most direct multi-chain signature SDK to be fully open source, MPC private key wallet core algorithm is open source, AA wallet is open source, and BRC 20-S is open source to prove that users have not been misappropriated. private key. When it comes to the problem of user private keys being lost or stolen, OKX Web3 Wallet ensures private key backup by supporting iCloud/Google Drive cloud, manual, hardware and other mnemonic/private key backup methods, as well as mainstream hardware wallets such as Ledger, Keystone, and Onekey. The key is firmly in the hands of the user. In addition, OKX Web3 Wallet took the lead in developing the MPC private keyless wallet and the AA smart contract wallet that can recover private keys through social interaction, completing the transformation of private key security issues from prevention to cure.
Web3 wallet on-chain security is another problem after the security issues of the wallet itself. This type of problem is like telecommunications fraud and is no longer within the scope of product security. It is mainly caused by third parties, but OKX Web3 wallet treats it as The key point is to build a powerful KYT Sky Eye security system. For example, one of the systems functions is risk authorization reminder. The current system already has 3.2 billion+ on-chain address tag libraries, and is constantly being updated. It can carry out effective risk detection and automatic warning when users are involved in malicious addresses and suspicious transactions. . In the future, address labels will be processed in layers. The whitelist addresses will be mainly ordinary prompts, the graylist addresses will be mainly ordinary risk prompts, and the blacklist addresses will be intercepted directly. If a user encounters a Pixiu disk, phishing website, etc., the KYT Sky Eye security system will automatically identify and issue a risk prompt to avoid risky transactions for the user.
Then there is the one-click authorization management function. This function is relatively easy to understand. If the user makes a wrong operation and involves risk contract authorization when interacting on the chain, he can use the OKX Web3 wallet to manage the risk contract authorization with one click and clean up the risk regularly. , avoid pitfalls in advance.
Recently, OKX Web3 wallet also supports Flashbot to protect users from MEV attacks. Users can click More in the ETH chain SWAP transaction of the OKX Web3 wallet and turn on MEV protection, which can effectively prevent MEV attacks. OKX Web3 wallet sends transactions to trusted third-party nodes (such as Flashbots private pool) instead of regular transaction pools to ensure that the order of transactions does not change.
The entire Web3 industry and all projects revolve around trust. Trust is one of the core product concepts that OKX Web3 Wallet conveys to users, and it is also a key point for its brand longevity. When trust forms a flywheel effect of positive feedback between users and products, it may help OKX Web3 Wallet become a super application in the Web3 industry, but the prerequisite for generating trust is that the product is safe enough.
Continuous innovation and leading innovation
In the field of Web2, innovation has become Steve Jobss unswerving goal, and it has also become the key to Apple becoming the worlds most valuable company. In the field of Web3, innovation is the core driving force of OKX Web3 Wallet and the secret to staying ahead in the industry.
In 2023, first, first, first, etc. are becoming the labels of OKX Web3 wallet and becoming an important manifestation of its innovation. For example, in April this year, OKX Web3 Wallet announced that it became the first multi-chain wallet to support Ordinals BTC NFT, and pioneered the one-click address switching function to pay network fees. When transferring BTC NFT, users can use the balance in other addresses in the current wallet to pay Gas to ensure the safe transfer of NFT.
Also in April, OKX Web3 wallet launched MPC private keyless wallet. This private keyless wallet is developed based on MPC technology and is the first 2/3 multi-chain private keyless wallet on the market, supporting 37 public chains; it also pioneers the emergency exit function, allowing users to use the wallet completely managed by themselves in emergency scenarios. The two private keys can be sharded to export the private key and withdraw the assets, realizing a truly decentralized self-hosted wallet without private keys. Users can easily create this wallet using an OKX account. They no longer need to manage complex private keys or mnemonic phrases, and can easily explore the decentralized Web3 world.
On August 2, OKX Web3 Wallet launched the AA smart contract wallet, which is considered the iPhone moment of Web3 Wallet. It helps users lower the threshold for participation and also brings more ways to play and open up the Web3 wallet. The huge space for imagination may change the blockchain industry forever, just like the greatness of the iPhone is not to pioneer smartphones, but to make smartphones a popular product.
The innovation of OKX Web3 wallet is deeply integrated into all aspects of product design, functionality, experience, etc. An overview of the iteration history of APP versions is a history of innovation.
Concentrate on Build
In addition to the three product concepts discussed above, simplifying the complex, being one-stop, comprehensive, not making choices for users, etc. are also the product concepts that OKX Web3 Wallet adheres to.
Nowadays, abstract Web3 concepts, cumbersome operating procedures, laggy product experience, etc. have become the main obstacles for Web2 users to migrate to Web3. Vitalik Buterin has tested using ETH to buy coffee many times in many places around the world, but several payments failed due to gas restrictions, network delays and other reasons. He himself also felt deeply that compared with the silky smooth Web2 , Web3 product experience is poor and needs to be greatly improved. Poor experience is the original sin of Web3 products. OKX Web3 Wallet continues to insist on simplifying complexity and is committed to bringing 1 billion users into Web3.
For example, in response to the cumbersome gas fee exchange process, OKX Web3 wallet supports one-click exchange for gas with balance, making it easy to pay gas anytime and anywhere; by supporting 70+ public chains, users can seamlessly switch between major ecosystems, etc., improving user experience. .
When Zhang Xiaolong talked about WeChats drift bottle function, he also mentioned an interesting point of view, We dont want to make choices for users, but put users into such an environment and let users make their own choices. At the beginning, they also discussed whether to make a special drift bottle, for example, only people in a certain place can receive it, or only men and women can receive it. But after consideration, they decided to only do the most basic functions and leave room for users to play. If the user wants a special drift bottle, he can operate it himself. This coincides with the product concept of OKX Web3 Wallet, which is only responsible for providing products and does not make choices for users. OKX Web3 wallet covers five major sectors: wallet, DEX, DeFi, NFT market, and Dapp exploration, which can meet users one-stop Web3 needs. Users can choose the desired functions according to their needs and explore Web3 in their own way.
As a firm builder and leader of Web3, OKX Web3 Wallet is using its own way to continuously meet the diverse needs of users. They firmly believe that Web3 will eventually bring freedom and fairness.
