With the increase of blockchain media, the media needs to expand traffic and monetize content. At the same time, the project party has new marketing needs based on increments. This requires a platform to connect the two parties more accurately. Lianke time, which I have come into contact with recently, adopts the MCN model (the way the Internet celebrity economy operates), forming a match from both ends of content production and consumption.

Lianke Time mainly has three business lines. The first is to incubate KOLs. Currently, the main KOLs incubating are Xiaojiu and village chief Kunkun, who have 40,000+ followers on the entire network.

The second is to produce original IP and create a blockchain content IP matrix. At present, Lianke Time already has three IPs: Xiaojiu Blockchain, Lianke Game Shuo, and Blockchain Novice Village, and cooperates with a number of original producers to produce blockchain games for C-end and B-end. Evaluation, block chain knowledge and popular science animation videos, as well as character interviews and market analysis videos, and are distributed in more than 20 channels such as Weibo, WeChat, Tencent Video, Toutiao, Baidu Baijiahao, and currency circle media. Now, each cumulative video has reached 200,000 views on the whole network, and the average playback volume on Tencent Video is 8,000-10,000.

The third is to connect upstream resources and make a blockchain project marketing plan for the blockchain project party, so as to realize the precise placement of advertisements in different IPs. Now Lianke Time has served more than 30 project parties such as Hashworld, TFchain, and Shuji Technology.

In addition, Lianke Time is developing a traffic portal for blockchain video content to create a vertical video website platform like Station B.

In terms of monetization methods, it is mainly traffic and content monetization. According to the user portraits of different IPs, Lianke Time produces marketing strategies for docking projects and receives advertising payments. In addition, in the future, there may be brand realization and production of IP derivative products.

So, what is the difference between Lianke Time and traditional MCN companies? One is the community, which is the main channel for the future blockchain industry. In the community, seed users are generated around IP, and a community ecology is generated based on the fission of seed users. At present, there are 5,000+ community resources in Lianke Time. The second is blockchain content. Users based on blockchain content have strong liquidity and are potential blockchain investors. At the same time, Lianke Time will build a blockchain ecology and adopt an incentive mechanism to benefit its own community.

At present, Lianke Time has received millions of yuan in the angel round investment of the Hash Future HSC Foundation, and will cooperate with the blockchain game Hash World under the HSC Foundation in the future.

In terms of team, Lianke Time is currently composed of 6 entrepreneurs born in the 1990s. CEO Wang Hao once worked as a client product manager at iQiyi. COO Du Yuxi once operated the former Qihoo 360 commercial products and served customers such as Alibaba, JD.com, and Huawei. Lou Bohan, the visual director, used to work in Harper's Bazaar and was responsible for the shooting of stars such as Miranda Kerr and Chen Xiaochun.

(I am Yannan, a reporter from Odaily. If you are looking for reports on high-quality blockchain projects, you can add WeChat nangua421262. Please note your name, unit, title and reason.)