Report: Coinbase and Kraken Account for 22% of AI Citations in the U.S. Crypto Industry, IBIT Dominates Bitcoin ETF-Related Queries

According to a market analysis report, Coinbase and Kraken together account for 22% of all AI citations in the crypto category, with Coinbase at 13% and Kraken at 9%, leading other U.S. trading platforms by more than three times. Gemini ranks third at 5.5%, Robinhood Crypto fourth at 5%, and BlackRock's spot Bitcoin ETF, IBIT, ranks fifth at 4.5%, dominating responses to queries related to "Bitcoin ETF."

The analysis points out that the influence of hardware wallets in AI responses is waning. Although Ledger and Trezor still dominate queries about the "best crypto wallet," AI is increasingly recommending regulated trading platform custody solutions for questions about the "best way to store crypto assets." The report suggests that the "self-custody narrative" that emerged after the FTX incident is no longer the dominant framework for AI citations.

Furthermore, AI is rapidly shaping the brand landscape for retail crypto finance in the U.S. "When users ask ChatGPT where to buy Bitcoin, platforms favored by AI will have the opportunity to define the industry landscape for the next decade." (PRNewswire)