(Yue Minjun)

Web3 Art and Culture platform LiveArt announced the launch of a groundbreaking NFT series "Kingdom of the LaughingMan," created by contemporary Chinese artist Yue Minjun.

Yue Minjun, a 21st-century contemporary art giant, ventures into the digital art field with his first Web3 project. Yue Minjun's works have fetched millions of dollars at auctions around the world – the record-breaking transaction at a Christie's auction in Hong Kong was $6.9 million. His works are permanently collected by renowned art institutions such as the San Francisco Museum of Modern Art, the Denver Art Museum, the François-Mitterrand Cultural Center, the Guangdong Art Museum, and the Shenzhen Art Museum. Through collaborations with artists like KAWS and fashion brands like Comme DeGarcons, he has established an iconic style in global pop culture.

"Kingdom of the LaughingMan" introduces the "Boundless" series, a generative collection consisting of 1,200 unique NFT artworks that resonate with Yue Minjun's signature self-portraits with laughter. All holders of Yue Minjun's "Boundless" series will have the opportunity to purchase physical prints signed by the artist based on their owned NFTs. Subsequent drops will feature 3D animated art and provide immersive metaverse experiences. This series is exclusively available on LiveArt: https://liveart.xyz/artist/yue-minjun/kingdom-of-the-laughing-man

"Over the years, I have experimented with various mediums for my artistic creations. This new digital realm excites me the most because it allows me to imbue my art with a manner that is not achievable in traditional mediums. In Web3, I can create a new and captivating experience for the next generation of art collectors and establish a novel relationship with them in the context of the future art world," said Yue Minjun.

"Yue Minjun represents those outstanding artists who have rooted themselves in this new digital world. I believe he may be the most significant artist among contemporary artists to fully engage in the journey of Web3. We are privileged to be part of his journey and provide a platform for the presentation and exploration of his works," said LiveArt.

"Our collectors are honored and excited about this historic opportunity," said LiveArt CEO and co-founder Boris Pevzner. "The Can" will be released on LiveArt on August 8, 2023. According to insiders at LiveArt, it is expected to sell out during the "presale" period, targeting collectors and LiveArt × Card holders. To secure a spot on the "presale" list, please click here: https://www.premint.xyz/yue-minjun/ About LiveArt Founded by seasoned experts from Sotheby's and Christie's art markets, LiveArt is supported by Binance Labs and Animoca Brands, and is a global web3 art and culture platform. LiveArt combines artificial intelligence, blockchain, and a deep understanding of the art market to bring a unique Web3 collecting experience to global audiences. The $ART utility token powers the LiveArt protocol, bringing value to the LiveArt ecosystem through membership and loyalty programs with LiveArt and its partner community.

The following images are part of Yue Minjun's "The Land of the Smiling Man: Infinity" (2023)