From July 28th to July 31st, 2023, the 20th ChinaJoy International Digital Interactive Entertainment Exhibition will make a strong comeback at the Shanghai New International Expo Center. As one of the highlights of the exhibition for several consecutive sessions, the Snapdragon Pavilion will make its fourth appearance at ChinaJoy. It is jointly created by Qualcomm, operators, leading global smartphone manufacturers, game studios, electric vehicle manufacturers, and e-commerce industry heavyweight partners. It will present a panoramic view of the excellent mobile games and cross-platform experiences empowered by Snapdragon, bringing a wonderful digital entertainment feast for Snapdragon fans, esports enthusiasts, and consumers.
In the field of smartphones, the Snapdragon 8 series flagship mobile platform has always been the preferred platform for many professional esports competitions and top Android smartphones, as it is the hardware foundation that revolutionizes the mobile gaming experience. The second-generation Snapdragon 8 adopts a brand-new Qualcomm Adreno GPU and Qualcomm Kryo CPU, achieving significant improvements in performance and energy efficiency. It also supports Vulkan 1.3 for the first time, continuously leading the upgrade of graphics performance. It is worth mentioning that the Snapdragon Elite Gaming, which has undergone iterations, brings a number of brand-new features, including Snapdragon Game Super Resolution for mobile games and XR games, as well as real-time ray tracing based on hardware acceleration. Through in-depth polishing with game studios, popular mobile games optimized based on the second-generation Snapdragon 8 and some of the above game features will be waiting for players and companions to enjoy together at the Snapdragon Pavilion.

The Snapdragon products and technologies are not limited to mobile terminals. In the Snapdragon theme pavilion, players also have the opportunity to experience hardcore gaming equipment such as Snapdragon notebooks, gaming handhelds, and true wireless earphones powered by Qualcomm and Snapdragon platforms. Across different categories of terminals, they can even enjoy immersive, interactive, fun, and tech-driven digital entertainment experiences. Among them, the newly upgraded Snapdragon XR Fantasy Tour will bring more immersive and exciting audiovisual and interactive experiences; the S.E.G.U. face capture demonstration empowered by Snapdragon AI technology, powerful ISP, CPU, and GPU allows players to capture their facial expressions and movements with just a Snapdragon flagship smartphone and become members of the Snapdragon virtual team, fighting alongside them. Qualcomm, together with GAC and NetEase Games, collaborates to achieve synchronized gameplay of NetEase's latest street basketball competitive game "All-Star Street Basketball Party" on smart vehicles GAC HiPhi Y, smartphones, and gaming handhelds powered by Snapdragon platforms, creating a new immersive entertainment experience across smart terminals. In addition, the end-to-end technology demonstration powered by Qualcomm's leading Wi-Fi 7 technology allows players to experience the joy of low latency wireless connections in gaming and watching.
In addition to the rich exhibitions and displays, the final of the Snapdragon Esports Pioneer Tournament (SPS China Master) will also kick off in the Snapdragon theme pavilion on July 28th. This year's tournament will feature four popular mainstream esports events: "Arena of Valor," "Peacekeeper Elite," "Call of Duty Mobile," and "Identity V." It will also introduce "JX Online 3 Mobile," "One Piece Bloodline," and "Crystal Core" as exhibition matches for the first time, bringing both competitiveness and entertainment to the audience. The total prize pool of this tournament is 1.25 million RMB, with a total of 36 professional teams participating in the main competition. After a month-long online qualifying competition, a total of 9 professional teams from four main competition events will come to the venue for offline confrontations.
During this ChinaJoy, several Qualcomm executives will attend a series of industry summits and deliver keynote speeches, sharing Qualcomm's unremitting efforts with Chinese partners to embrace the vast global mobile esports market, as well as the exploration and achievements in leveraging cutting-edge mobile and AI technologies to tap into the value of the digital entertainment industry.
At the same time, the "Snapdragon JD Super Category Day" will also kick off on July 29th. Snapdragon fans, mobile gamers, esports enthusiasts, and consumers can conveniently select and purchase their favorite Snapdragon equipment, enjoy great benefits, and experience the trendy digital entertainment empowered by Snapdragon anytime, anywhere. Let's have a great time and win together.