Original author:@tokenbrother

Original author:

I. Introduction

Some time ago, the BAYC department (including MAYC, BAKC) rose sharply. The reason is that BAYC's 2023 will kick off a new narrative that kicks off with a short film that whets everyone's appetites. This is also in line with BAYC's consistent style, first make the whole plan, and then announce it little by little to stimulate the market's curiosity to the maximum.

One is to understand this effective narrative technique, so that it is easy to capture the next project with a similar or better technique. The second is to find out the correlation between the price fluctuations of BAYC-based NFTs and narrative techniques, which will help Flip profit.

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2. Detailed explanation of narrative methodThe whole method is generally to prepend and amplify the story, so as to prolong the time period and create multiple surprises, rather than fulfilling expectations in one step. This method is a precise grasp of human nature. In a sense,

It can also be called the expected delayed cashing, thus giving the user "delayed gratification".

The following analyzes the logic of "pre-amplification" from back to front.

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1. Put the road map in the treasure chest

In other words, before the roadmap is released, a step of opening the treasure chest containing the roadmap has been added.

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After putting the story in the treasure box, the way to open the treasure box becomes the "key". The way to get the key is not a simple lottery or other forms, but a well-designed game.

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The game is not open to everyone, but a Pass card is set up, and only those who have a Pass card can participate. Moreover, Pass cards have different levels. There is only one main purpose for users to participate in the game, that is, to find the key.

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Game Pass cards are not open or sold to everyone, but are only released through BAYC and MAYC holders. In this way, BAYC and MAYC are regarded as something similar to a mining machine, which is the only channel for Pass cards to enter the market. This move has empowered the NFT value of the BACY series to a certain extent.

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The game does not directly announce the content and gameplay, but adds another story in front of the game. The story builds on a character—the little monkey Jimmy. Because it accidentally swallowed the key, it triggered everyone to snatch the key through the sewer. This story is shown through a vivid short film.

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6. Put the screen before the story is announced

Jimmy's short film is not released directly, but a picture and text are posted to warm up the day before the release. The ambiguous and mystical words aroused people's curiosity. Most importantly, this passage reveals the qualifications of BAYC and MAYC. It is this sentence that directly led to the price increase of BAYC and MAYC.

The above is the narrative setting logic from back to front, then, when publishing to users, the method from front to back is adopted. With a gradual release, the suspense is preserved.

1. First, use a picture of peeping eyes to arouse curiosity.

2. Then release the animated trailer.

3. Announcement of preparations for mint

4. Further announce the gameplay, including the duration of the game and some details.

Through the above four steps, sufficient warm-up and preparations have been made for the mint of the game pass card, and everyone's enthusiasm for participating in the game has been mobilized.

Note that the above period from December 21st to January 12th, for nearly a month, only revolves around the acquisition of game qualifications. In the traditional game release process, it is directly user testing. Even if there is momentum, there will not be such a long warm-up and momentum around test qualifications.

To put it simply, it is to set "storytelling" itself as a story, to tell a story about it again, and so on.

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3. Investment inspiration

Since the valuation of BAYC is to discount the future value through narrative, if there is a project with stronger narrative ability, it may surpass BAYC, so this track is worthy of attention.

Furthermore, as soon as the news about Yuga was announced, the BAYC-based NFT was boosted. Unsurprisingly, after the Pass card mint is over, the BAYC NFT will fall, and it has already fallen to a certain extent.

The second method is to find the next project with similar narrative capabilities, and Yige will continue to capture and analyze it later.

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