2020 is called "the critical point of the virtualization of human society". Countless young people are conducting open explorations in the virtual world, seeking connections with the real world through creative play. Knocking on the door of Web3 again.

On September 21, Xiaohongshu R-SPACE exclusively cooperated with Disney artist Whitney Pollett and ACC Super Artist Alliance-ANiLEAGUE,World premiere"Fairyspell Elf Girl" digital avatar is a new exploration of Xiaohongshu on the digital avatar female track.

Web3.0 and Metaverse, as the two most important narratives of digital civilization at present, correspond to the social structure and social practice of the digital future. Industry scholars then put forward the conjecture that "digital communication will indeed dominate the future of human life", and digital avatars come into play. And born.

A digital avatar is a "profile picture" in a popular sense. It is a unique, social and generative digital collection that is widely welcomed by collectors. In this era, digital avatars do not merely represent visual images. In a deeper sense, digital avatars are symbols of culture and social members, and are endowed with different cultural symbols in the artist's creative process.

The "Fairyspell Fairy Girl" project of the R-SPACE laboratory hopes to use a series of unique fairy characters to appeal to young people who are in anxiety and surrounded by reality to break through the complicated life and explore their own shining points. One theme is the unique cultural symbol endowed by artist Whitney Pollett.

It is reported that the digital avatar project will start a public lottery at 12:00 noon on September 21st, and will be open for purchase to users who win the lottery at 12:00 on the 28th. This time, only 2,000 pieces will be sold to the public at a price of 129 yuan, attracting millions of users on the site. focus on.

Yi Nengjing, who is known as "the mother who understands the metaverse best", posted her R-SPACE Fairyspell through the Xiaohongshu account on September 22.

It is also the first domestic digital avatar held by imma, the first virtual person in Asia, which exploded on the Internet as soon as it came out.

At the same time, top KOLs in various fields, such as knowledge, trend, art, fashion, beauty, cute pets, etc., have become a part of Fairyspell's social circle.

Not only that, Tony Bancroft, the director of Disney animation "Mulan", Tom Bancroft, the famous female hero cartoonist of Marvel DC, Juan Cuadra, the creative animation director of Apple, John Pomeroy, the animator of "Tom and Jerry", and Luo Qimei, an international public expert, etc. They expressed their full support for this project one after another.

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(Illustrated is Liz, an investor in the blockchain; Yang Shuo, venture capital director of Geqin Capital and investor in Metaverse; Li Yuechun, founder of Program Cafe Metaverse Lab; Liu Ge, editor-in-chief of WEB3 notes from the media; Chen Chen, director of the "strxngers" project Don't tear; Crypto Coven Encrypted Witch China Community Operations Director, Pattern Meow)

Little Red Book R-SPACE Fairyspell elf girl's digital avatar has achieved great success without targeting the "her economy" market. With the cute shape, playful expressions and bright colors of fairy characters, it shows the creativity and creativity that contemporary women value. The artistry subtly satisfies the consumer psychology of Web3 women, and they perceive the existence of themselves in the elves. Accompanied by the design blessing of Disney artists, it opened up the female consumer market with artistic aesthetics.

"I have always believed that modern women are not perfect, perfect is unrealistic, and perfect is too boring! Modern women will constantly make changes in order to adapt to the environment. I like struggling, clumsy, creative and It’s a life journey of constantly overcoming obstacles!” said Fairyspell artist Whitney Pollett in an interview.

Compared with ordinary digital avatar projects, artist Whitney Pollett pays more attention to cultural transmission and user resonance, suppresses the atmosphere of speculation in the community as much as possible, and focuses on the construction of an atmosphere around culture. This has also laid a good foundation for the domestic digital avatar project to develop in a more benign direction.

What is more noteworthy is that the project of Xiaohongshu R-SPACE is not only a traditional one-way distribution and sale, but also realizes the infinite creativity and commercial value behind digital art in the digital mode based on the diverse creative ecology of the community.

On the one hand, this digital avatar project has a high public welfare value, and 10% of the total proceeds of the project will be donated to the female [education + medical] public welfare protection project - "Come on Mulan".

"Come on Mulan" was initiated by the China Women's Development Foundation, and is committed to helping women in underdeveloped areas drop out of school due to poverty and become impoverished due to illness. The holders of the Fairyspell elf girl's digital avatar will become the glory of the "Come on Mulan" public welfare project supporter,Do your best.

On the other hand, all holders who win the lottery will be given the Fairyspell elf girl "commercial use right", which means that the holders are eligible to initiate a Fairyspell elf girl IP joint cooperation project with the project party, a collaboration with Disney artists Fantastic opportunity!

With the continuous development and growth of the digital economy, today's infrastructure related to digital art is booming. Digital avatars have gradually become a new mode of socializing in the digital world. The attempt of Xiaohongshu R-SPACE on this track is earlier than your imagination.

In the first half of this year, Xiaohongshu R-SPACE teamed up with North American shoe king and well-known fashionista "Xia Jiahuan" to launch the first original trendy digital avatar project "GREEN FRIENDS". , PSY.P, Knowknow, BK and other major opinion leaders and fashion icons; and then cooperated with high-quality illustrators and artists on the site to release the "Inner Child" series of digital avatars for Chinese Valentine's Day couples and the "Fox Laughing" series of digital avatars wait. At the same time, it will also extend its tentacles to the field of cultural media. The cross-border variety show IP "Talk Show Conference Season 5" launched the pop-style treasure new star digital avatar, which is currently on sale.

The digital works released by Xiaohongshu R-SPACE continue the characteristics of the platform, deeply cultivate high-quality content in the community, and at the same time provide high-quality soil for creators. It conveys the original intention of embodying collection and life enjoyment in the digital world through personalized aesthetic expression, while continuously strengthening the dialogue with real life scenes. From the first few digital collections, it has transformed into a diversified digital space.

For example, together with XINTIANDI x Shanghai Fashion Week, 18 limited-edition virtual fashions have been released one after another, realizing the reorganization of metaverse and fashion; the joint virtual idol AYAYI held the first metaverse temple fair in Xiaohongshu, and cooperated with offline art galleries and exhibitions , through the injection of 3D and AR elements to enhance the immersive interactive experience, and further realize the connection between the virtual world and the real world. R-SPACE has never stopped exploring in the field of digital art.

Since its establishment in 2013, Xiaohongshu has become very popular among young users. Many young people use Xiaohongshu as a content platform for exchanging vanguard and trendy culture, showing their aesthetics and identity through pictures and videos. This is closely related to the aesthetic consensus and cultural consensus conveyed behind the digital avatar. In the future, experience and sharing based on digital works & virtual personal space will become a new form of "identity" display for their social expression. And Xiaohongshu R-SPACE will continue to explore in the direction of Creator Economy 4.0, Web3.0 and other related businesses, work hard on the construction of digital art platforms, and combine with community ecological innovation to provide users with richer and more innovative ways to play and experience.