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Asset management giants set foot in the NFT field for the first time: VanEck will airdrop 1,000 community NFTs

2022-05-03 15:22
This article is about 1442 words, reading the full article takes about 3 minutes
VanEck insists on prioritizing utility and entertainment over the speculative value of NFTs.
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VanEck insists on prioritizing utility and entertainment over the speculative value of NFTs.

This article comes fromDecrypt, original author: Sander Lutz

Odaily Translator | Nian Yin Si Tang

This article comes from, original author: Sander Lutz

Odaily Translator | Nian Yin Si Tang

New York-based asset management firm VanEck has announced the launch of its first NFT collection,

The VanEck Community NFT is 1,000 Ethereum-based NFTs. These NFTs track the journey of "Hammy," a rebooted Metaverse (with slightly darker elements) version of Alexander Hamilton. NFT holders will experience the past, present and future of monetary policy with "Hammy". The NFT series is released by VanEck in partnership with NFT creative services company NUMOMO.

John Patrick Lee sayIn a statement to Cointelegraph, VanEck emphasized that the utility of these NFTs is the main selling point and focus of the series. Each NFT will grant its owner unique benefits, from early access to VanEck's digital asset research, to exclusive invitations to in-person and digital events. During the first week of May 2022, VanEck will conduct an airdrop to the first 1,000 people who registered on the VanEck Community NFT website.

"Our NFT will feature stunning 3D characters and narrative-style videos that will help create a real sense of storytelling and spark discussion, debate and enrich the community." John Patrick Lee, Co-founder of VanEck Community NFT "Our character 'Hammy' will be an outstanding guide for anyone who wants to understand the past, present and future of finance," he said in a statement.

say

, the use cases for NFTs are "close to limitless." He said: “The entire ecosystem—metaverse, games, earning games, NFTs, ticket sales—has developed so fast at the same time, and has produced many derivative tracks, it is exciting and exciting for us to be in it. interesting".

Lee said the firm is the first major asset manager to launch such a collection of NFTs, and he expects competitors to follow suit. Lee also said: "One thing is very clear, they know this is the direction of the business, whether it is Fidelity, VanEck or BlackRock, every asset manager needs to focus on this, no one knows exactly which area will suddenly explode ".

“We designed the VanEck Community NFT to function like a digital membership card,” said Matthew Bartlett, co-founder of the project. Every NFT owner will gain "insights from an inclusive community of digital asset enthusiasts and investors."

The collection will be divided into three tiers - Common (750), Rare (~230) and Legendary (~20), with rare NFTs offering even more exclusive benefits.

In fact, VanEck seems to take its mission of using these NFTs to generate and strengthen communities so seriously that it's trying to outright ban them from being sold as securities. The disclaimer on the VanEck NFT website emphasizes that these NFTs "have no value, and VanEck does not intend for them to have any value... You must not attempt to obtain NFTs from VanEck if you plan to sell or transfer them."The company insists on prioritizing practicality and entertainment over the speculative investment value of NFTs at a time when many are viewing NFTs as status and status symbols without paying much attention to their enduring value as a community-building tool.This is VanEck's first foray into NFTs, but in the U.S., VanEck has long been an active advocate for bitcoin ETFs.

Last year, when the US SECrejectVanEck made headlines when it launched the first bitcoin spot ETF. In a 51-page letter, the SEC wrote: "The Commission concluded that (the fund) failed to meet its obligations under the Securities Exchange Act and the Commission's rules of business to demonstrate that its proposal complies with the... The requirements of the rules are 'designed to prevent fraudulent and manipulative practices' and 'to protect investors and the public interest'."

Meanwhile, the VanEck Bitcoin Futures ETF

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