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Summary:

• Summary:

• Fractal is a gaming-focused marketplace created by Twitch co-founder Justin Kan along with other entertainment industry entrepreneurs.

Launched in partnership with video game streaming platform Twitch co-founder Justin Kan and fellow media entrepreneurs Robin Chan, David Wurtz and Mike Angell, gaming-focused NFT marketplace Fractal went live Thursday.

asasThe Block previously reported

, Fractal is the primary and secondary marketplace for NFTs with utility in games. Game companies can mint and distribute game NFTs for their fans, and players can sell NFTs to each other on a peer-to-peer marketplace."

Justin Kan said, "NFTs are like the new Kickstarter. A lot of gaming companies are saying, 'Hey, this is a great way to get an audience and reward early adopters.' We have a highly engaged group of gamers who want to play and contribute Games discover new NFTs, then we can be a place to create meaning.

Justin Kan said that game developers need to apply to sell digital assets on Fractal, which will take into account the credibility of the game, the circumstances of the creating team, and the assets submitted during the application process. "These actions protect our customers and ensure they can make informed purchasing decisions."

Fractal initially chose to run on the Solana blockchain due to its low cost and high transaction speed, but intends to add multi-chain interoperability in the future. Justin Kan explained that Fractal is currently self-funded by the founders, but intends to start financing after launch. Once the platform starts selling NFTs, Fractal will take 2% of all sales.

To help it get off the ground, Fractal has partnered with Solana-based games such as Japanese role-playing game (RPG) Aurory, RPG game Genopets, shooter-style game Nyan Heroes, and multiplayer online battle arena (MOBA) game Solchicks.

In addition to these types of games, Justin Kan believes that other types of games, such as massively multiplayer online games (MMOs), could provide uses for NFTs. Because the equivalent of NFT already exists in traditional Web2 games, such as players buying skin cosmetics, guns and other in-game items.

However, some gamers have been against adding NFTs to games. Ukrainian indie game developer GSC Games has had to cancel a planned NFT from its upcoming game STALKER 2: Heart of Chernobyl following a backlash from its fans. But Justin Kan believes that the traditional gaming community's aversion to NFT will not last.

He said, "Digital assets are obviously valuable because years ago people would buy gold in World of Warcraft because they wanted to own it. So now the question is, 'look open, accessible, programmable And being owned by users, does that make it more valuable?’ I think the answer is yes. It’s only a matter of time before more people adopt it.”

In addition to being an NFT marketplace, Fractal intends to help companies looking to incorporate NFTs into their games to make more impactful launches and build larger communities. Justin Kan said that in order to do this, Fractal will provide game companies with a way to curate NFT stores on the official website and Fractal, as well as a channel to communicate with players.This year has seen a growing number of companies developing blockchain-based games, and venture capitalists eager to back them. Even well-known NFT native projects are preparing to enter the game field, such as。

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Justin Kan pointed out, "You (in 2021) hear promises about a game coming out, or games coming out, or people talking about games. But 2022 is when the really interesting games come out."However, it wasn’t all smooth sailing before the platform’s launch, as Fractal’s dedicated Discord bot was hacked. The attacker sent a message in the announcement channel that contained a link to a fake website, and people who clicked on the link were able to spend their Solana (SOL) on what they believed to be a Fractal NFT, soAttackers steal $154,800 worth of SOL