Odaily News According to official news, 1inch announced a long-term cooperation agreement with Bruce Lee Family Company to promote the adoption of DeFi and Web3. Through this cooperation, the two parties are launching an advertising campaign with the slogan "Take crypto serious Lee". The campaign aims to change people's impression of cryptocurrency so that it is no longer regarded as unserious or purely speculative, and to convey to the public the idea that it represents the future financial system.