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Coinbase Signs Sponsorship Deal with NBA’s Golden State Warriors
2024-10-27 01:00:53
Odaily News Coinbase announced this week that it has reached an agreement with the NBA's Golden State Warriors. As part of the deal, the cryptocurrency exchange's brand will appear prominently in the Warriors' Chase Center and on limited-edition team merchandise. The trading platform will also offer on-chain giveaways and game-day activations for Warriors fans. Coinbase did not disclose the official terms of the deal, including transaction costs and duration. "Our exclusive partnership with the Golden State Warriors provides fans with a simple and fun way to try it out," said Kate Rouch, Coinbase Chief Marketing Officer, in a statement. "We're excited to bring Dub Nation to the chain." CoinGecko data shows that so far this year, cryptocurrency companies have reached three times the number of sports-related transactions as in 2023. (Decrypt)