Odaily News According to official news, the decentralized trading platform Trader Joe recently announced a rebranding as "LFJ", with the following vision: This decentralized exchange is designed for ordinary people and is committed to providing instant, low-cost transactions in a non-custodial environment. The LOGO, social media avatar, and domain name have all been updated. In the next few months, LFJ will launch new features, including aggregators, loyalty programs, portfolio systems, and new protocols such as Token Mill and central limit order books.