Odaily News According to the British Financial Times, two people familiar with the matter revealed that Reddit plans to price its IPO on March 20 and start trading the next day. The company has a price target of $31 to $34 per share, valuing it at about $6.5 billion. If priced according to this plan, its post-IPO market value will be significantly lower than the $10 billion at the time of the last non-public valuation in 2021. An IPO banker not involved in the deal said that Reddits listing will not determine the direction of the entire IPO market, but if it performs poorly, it will certainly not help our overall thinking about technology company IPOs. Reddit will tell potential investors that it is building an advertising business similar to Pinterest, which does not collect as much personal data on users and instead serves ads based on interests and intent, according to a person familiar with the plans. Reddit has also committed to licensing user data to artificial intelligence companies looking to train large language models.