Apple will gradually end its decade-long electric car project Titan and move into the field of generative AI

According to Odaily, people familiar with the matter revealed that Apple has canceled its electric vehicle project and shifted the team to generative artificial intelligence. The company is gradually ending its decade-long electric vehicle exploration plan. Apple disclosed the news internally on February 27, local time, surprising nearly 2,000 employees involved in the project. Chief Operating Officer Jeff Williams and Vice President Kevin Lynch, who was responsible for the work, jointly made this decision. Two executives told employees that the project will begin to wind down, and that many employees from the team responsible for the car will be transferred to the artificial intelligence group led by executive John Giannandrea. Those employees will focus on generative artificial intelligence projects, which is the companys An increasingly critical priority. The Apple car team also has hundreds of hardware engineers and car designers who may apply for jobs on other Apple teams. After the news came out, Apples stock price, which had fallen nearly 0.9% during the midday session of the U.S. stock market on Tuesday, continued to rebound. After turning up at midday, it rose by more than 1%. As of the close, Apple was trading at $182.63, an increase of 0.81%, and a market value of 2.8 Trillions of dollars. At the same time, in the face of potential competitors withdrawing from the track, Elon Musk posted two emoticons on social platforms to comment on Apple’s cancellation of its car-building plan. It is reported that Apple’s car-making history can be traced back to 2014. That year, with the approval of Cook, Apple launched the Titan plan, and then used its “money power” to poach heavily from Google, Mercedes-Benz, Tesla and other companies to form a team with Silicon Valley + The core team of automobile industry genes. By the end of 2019, Apple had poached more than 300 people from Tesla. Later, due to Apples repeated swings in the route and direction of building a car, and the lack of partners and forms of cooperation, a large number of executives involved in the Titan plan left the company, and the project was stalled several times. (Changjiang Daily)