Odaily News Web3 marketing company DeForm completed a $4.6 million seed round of financing, led by Kindred Ventures, Elad Gil, Scalar Capital and other investors participated. DeForm builds on the Layer1 network Alchemy, providing marketers with blockchain-based tools to help expand the digital marketing landscape. Marketers can use the DeForm platform to understand users based on their wallet transaction history and holding data, so as to provide tailored marketing plans. (The Block)