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Starbucks officially launches NFT customer loyalty program Starbucks Odyssey
2022-09-12 12:23:23
Odaily星球日报讯 星巴克今天正式推出Web3顾客忠诚度计划Starbucks Odyssey，该项目将部署于Polygon网络并由其提供支持。该计划将Starbucks Rewards忠诚度计划与NFT平台相结合，允许其客户赚取和购买数字资产，从而解锁独家体验和奖励，如福利或者免费饮品。星巴克试图用Odyssey让忠诚顾客获得更广泛的奖励，同时也建立社区。

8月初，星巴克创始人Howard Schultz在财报电话会议上预告了星巴克即将推出的Web3计划。（techcrunch）
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